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High Tech/High Touch


The one great megatrend of the new millennium. In this important and timely book encompassing the key trends of our time, John Naisbitt, the world's foremost social forecaster and bestselling author, takes us on a compelling and kaleidoscopic tour of our contemporary 'technology immersion' and our accelerated search for meaning. High Tech/High Touch shows how we need to understand technology through a human lens - to comprehend life-science technologies through theology, consumer technology through high-touch ...

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2001 Trade paperback New. No dust jacket as issued. Tra Glued binding. 275 p. Audience: General/trade.

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The one great megatrend of the new millennium. In this important and timely book encompassing the key trends of our time, John Naisbitt, the world's foremost social forecaster and bestselling author, takes us on a compelling and kaleidoscopic tour of our contemporary 'technology immersion' and our accelerated search for meaning. High Tech/High Touch shows how we need to understand technology through a human lens - to comprehend life-science technologies through theology, consumer technology through high-touch time, science of the body through art. Exploring everything from the effect of consumer and genetic technologies (the most influential of all technologies to come) to the problems that parents face contending with violent electronic games, the authors' insights span science, religion, commerce, communications, art, leisure and many other areas of our daily lives.

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Product Details

  • ISBN-13: 9781857882605
  • Publisher: Nicholas Brealey Publishing
  • Publication date: 5/1/2001
  • Edition description: PAPERBACK
  • Pages: 288
  • Product dimensions: 6.26 (w) x 9.08 (h) x 0.88 (d)

Meet the Author

John Naisbitt is widely regarded as one of the world's top social forecasters who has been accurately describing the future since 1968. His books including Megatrends, together with Global Paradox and Megatrends Asia (both published by Nicholas Brealey) have sold more than 14 million copies worldwide. The recipient of 12 honorary degrees, Naisbitt has been a visiting fellow at Harvard, a Distinguished International Fellow at ISIS in Malaysia, a visiting professor at Moscow State University and is a renowned international speaker. Nana Naisbitt and Douglas Philips, both writers, artists and entrepreneurs, have worked on projects for Kellogg's, Motorola, Leo Burnett, and Shell Oil Company.
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Read an Excerpt

High Tech/High Touch Technology and Our Search for Meaning
By John Naisbitt Nicholas Brealey Publishing

Copyright © 2001 John Naisbitt
All right reserved.

ISBN: 9781857882605


What is High Tech/High Touch?

Because of the intrusive pace of technological change, High Tech/High Touch is far more crucial today than it was in 1982 when John first introduced the idea in the smallest chapter of Megatrends. Echoes of its increasing relevance led Douglas to suggest that John's next book be a reexamination of High Tech/High Touch, now considered by many to be the most important concept of that book. John agreed and welcomed the idea of a high touch collaboration among himself, his daughter Nana, and Douglas, both artists, writers, and entrepreneurs.

The first struggle was to come to an agreement about what the terms meant exactly-a task easier said than done, and one that evolved the more we learned. We began by asking, conceptually, what exactly is technology.

What is Technology?

The changing definition of the word is revealing. In 1967, in the Random House Dictionary, technology was defined as a thing, an object, material and physical and clearly separate from human beings. By 1987, when Random House released its completely updated unabridged dictionary, the word grew to include technology's "interrelation with life, society, and the environment." Technology no longer existed in a vacuum.

What is High Tech?

Even more revealing is the 1998 Tech Encyclopedia online definition of high technology, which expands the power of technology to include its "consequences." From thing to interrelationship to consequence. We now understand that powerful technologies have powerful consequences. Technology embodies its consequences, both good and bad. It is not neutral.

What is high tech? Menu. Mouse, bug, spider. Web, Net. Cookies, vanilla, apple, java, spam. Spew. Pilot, pirate, doctor, director, agent, server, provider, nanny. Chat. Domain, community, home, room, window, mailbox. Access. Boot, footprint. Glove, thumbnail. Navigate, browse, search, scan, zip, go. Location, address. Click. Bulletin board, desktop, briefcase, file, folder, document, notepads, page, bookmark. Smart. Scripting, scrolling, clustering, linking. Save, trash, recycle. Memory. Trojan horse, Orphan Annie, Mae West. Wildcard. Shortcut, overload, shut down. Log, link, surf. Keyboard. Tools, hardware, bits. Engine, backup. Virus. Wired, surge, connected, merge, purge. Crash. Shockwave, flame, ram, hit. Holy War.

What is high tech? 3D, HDTV, HTML, HTTP, CD, DVD. MCI, IBM, AOL, Intel, Inspiron, OptiPlax, Omimax, Connectix, Teledesic, Xircon, Inprise. FYI, TBD, IPO, ROI, IT. IV, MRI, EKG.

What is high tech? Fire? Wheel, well, spear, loom, printing press, indoor plumbing, electricity, stoves, refrigerators, air conditioning, washers and dryers, cell phones, faxes, organizers, cars, high-speed trains, hydroplanes, bridges, tunnels, skyscrapers, supertankers, Mars Pathfinder, AWACs, JSTARS, space shuttles, particle colliders, nanotechnology, bioengineering, cloning, genetic engineering.

What is high tech? Ones and twos. Smaller, cheaper, faster. Real time. Quick time. Virtual, simulated, cyber. Interactive. Digital. Networked. Connected. Hardware. Software. Pixels. Resolution. Bandwidth. Convergence. Killer apps. Tech-cessorize. Voice recognition. Space tourism.

What is high tech? Future advancements, innovations, progress-control.

What is High Touch?

What is high touch? It's the look of an unknown three-year-old girl who turns suddenly to show you her sweet fresh face and flashes a smile that belies her stubborn personality, it's the love of your own child, it's panting for breath because the view was worth the climb, it's wanting to help your father because you notice that bending is now difficult for him, it's listening to the ever-constant rush of a creek, it's forgiving your friend who was mad at you for having a baby before she married, it's smelling a wide bowl of soup, it's longing for a lover, it's feeling god in your throat, it's sitting quietly, it's a lick on your face by a dog you once disliked, it's an idea that tickles your soul, it's a cold wind that burns your face, it's recognizing when you're wrong, it's crying at the beauty of a painting, it's a rhythm that beats in your bones, it's doodling and liking what you've drawn, it's gazing into the eyes of a nursing baby, it's feeling empathy, it's forgoing power to do what's right, it's acknowledging another person's place in this world, it's being respectful of a waitress, it's honoring a mother's depth of understanding, it's honoring a father's steadfastness, it's honoring a child's space to grow without fear, it's delighting in watching a thirteen-year-old boy find his way in a new community, it's giving of oneself to nature, to human emotions, to family, to the universe, to a higher power. High touch is embracing the primeval forces of life and death. High touch is embracing that which acknowledges all that is greater than we.

What is High Tech/High Touch?

It is a human lens.

It is embracing technology that preserves our humanness and rejecting technology that intrudes upon it. It is recognizing that technology is an integral part of the evolution of culture, the creative product of our imaginations, our dreams and aspirations-and that the desire to create new technologies is fundamentally instinctive. But is also recognizing that art, story, play, religion, nature, and time are equal partners in the evolution of technology because they nourish the soul and fulfill its yearnings. It is expressing what it means to be human and employing technology fruitfully in that expression. It's appreciating life and accepting death. It is knowing when we should push back on technology, in our work and our lives, to affirm our humanity. It is understanding that technology zealots are as shortsighted as technology bashers. It is creating significant paths for our lives, without fear of new technology or fear of falling behind it. It is recognizing that at its best, technology supports and improves human life; at its worse, it alienates, isolates, distorts, and destroys. It is questioning what place technology should have in our lives and what place it should have in society. It is consciously choosing to employ technology when it adds value to human lives. It is learning how to live as human beings in a technologically dominated time. It is knowing when simulated experiences add value to human life. It is recognizing when to avoid the layers of distractions and distance technology affords us. It is recognizing when technology is not neutral. It is knowing when to unplug and when to plug in. It is appropriate human scale.

High Tech/High Touch is enjoying the fruits of technological advancements and having it truly sit well with our god, our church, or our spiritual beliefs. It is understanding technology through the human lens of play, time, religion, and art.

From High Tech to High Touch

When does high tech become low tech, and, more dramatically, when does high tech become high touch? High tech becomes high touch with longevity and cultural familiarity. Today a wooden shuttle loom warped with yarn is high touch. Four thousand years ago in Assyria and Egypt, the loom was the latest advancement in technology. The spear, the wheel, the wedge, the pulley were all once high tech. In the 1920s, a radio encased in plastic Bakelite was considered high tech. Today it is high-touch nostalgia. Eight-track players (a '70s technology) are now collectibles, as are phonographs and the accompanying collection of great 45s, LPs, or cassettes. Older technologies become nostalgic more quickly as new technologies are introduced more rapidly.

Old-fashioned technologies become reference points for us all. They mark a certain time in our lives, triggering memories. They evoke emotion. High tech has no reference point-yet. High tech holds the hope of an easier life but it does not provoke memory. High-tech consumer goods are only new toys to be explored. They are not yet evocative. The technologies and inventions of the American Industrial Revolution have aged enough now to be considered quaint-no longer obsolete, outdated, old-fashioned, or a symbol of bygone drudgery. Today we romanticize outdated technologies.

The imperfections of old technologies-double exposures, sputtering engines, electric shocks-are clearly discernible today, yet the imperfections of today's technologies will be clear only in the face of tomorrow's advancements.


Excerpted from High Tech/High Touch by John Naisbitt Copyright © 2001 by John Naisbitt. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents

Preface to the Paperback Edition xiii
Part 1 Today: Understanding Consumer Technology Through Time and Play 7
The Intoxication Zone 9
America's story 9
Symptoms of high tech intoxication 12
Technology Is the Currency of Our Lives 31
High-touch time 32
High-tech time 33
The siren's call 36
Advanced simplicity 37
High-tech simplicity 40
Technology as community 42
Expanding time 46
A high-touch message through high-tech media 48
Labor or leisure 50
Recipe for escape 52
Escape through adventure travel 55
The Military-Nintendo Complex 65
Huge market 67
From ping-pong to murder 68
From audio and visuals to tactile 69
Packaged emotions 70
Simulation for soldiers 72
Serious war games 74
Marine doom 75
The military-Nintendo complex 77
Military games for kids 79
The catharsis conundrum 81
A culture of violence 83
Television and tobacco 85
The magical kiddy world 87
Electronic parenting 88
Conditions of a culture of violence 89
Education, litigation, legislation 98
Part 2 Tomorrow: Understanding Genetic Technology Through Religion and Art 113
Galileo[right arrow]Darwin[right arrow]DNA 115
Geneticists: the new explorers 117
Germline gene therapy 123
The science 124
The promise 126
The concerns 127
Scientific concerns 128
Ethical concerns 130
Beneath the skin: genetic privacy/genetic discrimination 139
Genetic patenting and market-driven technologies 146
Theological concerns 149
Cloning humans 158
Animal, vegetable, mineral[right arrow]A, C, G, and T 162
Genetic engineering in agriculture 166
Anticipating the consequences 172
The dogma of science and religion 173
Death, Sex, and the Body: The New Specimen Art Movement 185
Ultimate specimen 187
Sex 190
The inner body 194
Outer body 208
The corporeal body 214
Death 218
Epilogue 227
Appendix A Methodology 233
Appendix B Profiles of Interviewees 241
Acknowledgments 271
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