Himstreet and Baty's Business Communication: Building High Performance Teams / Edition 13

Himstreet and Baty's Business Communication: Building High Performance Teams / Edition 13

by Carol M. M. Lehman, Debbie D. DuFrene, Deborah Daniel Dufrene, Debbie D. Dufrene
     
 

ISBN-10: 0324037287

ISBN-13: 9780324037289

Pub. Date: 07/01/2001

Publisher: South-Western

The Anniversary Edition of this comprehensive text continues to focus on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication that integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In

Overview

The Anniversary Edition of this comprehensive text continues to focus on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication that integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text delivers numerous opportunities for students to develop critical thinking skills through real-world cases and activities. By the end of the course, students have not only developed strong communication skills, but also a framework for evaluating and delivering communications within today's complex business environment.

Product Details

ISBN-13:
9780324037289
Publisher:
South-Western
Publication date:
07/01/2001
Edition description:
Older Edition
Pages:
720
Product dimensions:
8.22(w) x 10.29(h) x 1.28(d)

Table of Contents

PART ONE: COMMUNICATION FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Exploring Business Communication Concepts. PART TWO: THE WRITING PROCESS. 3. Organizing and Composing Messages. 4. Revising and Proofreading Messages. PART THREE: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND ELECTRONIC COMMUNICATIONS. 5. Writing Good-News, Routine and Goodwill Messages. 6. Writing Memos and Electronic Communication. 7. Writing Bad-News Messages. 8. Writing Persuasive Messages. PART FOUR: COMMUNICATING THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART FIVE: COMMUNICATING ABOUT WORK AND JOBS. 13. Preparing Resumes and Application Letters. 14. Interviewing for a Job and Preparing Employment Messages.

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