The Anniversary Edition of this comprehensive text continues to focus on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication that integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text delivers numerous opportunities for students to develop critical thinking skills through real-world cases and activities. By the end of the course, students have not only developed strong communication skills, but also a framework for evaluating and delivering communications within today's complex business environment.
With this 13th edition, Lehman (management, Mississippi State U.) and Dufrene (business, Stephen F. Austin State U.) update the classic textbook originally published 40 years ago with an emphasis on legal and ethical constraints, diversity, changing technology, and a team- oriented approach. Some of the basic communication techniques covered include organizing, composing, revising, and proofreading messages. Specific types of messages, such as routine messages, memos, electronic communication, bad-news, and persuasive messages are described in separate chapters. Coverage extends to reports, business presentations, resumes, application letters, and employment interviews. Annotation c. Book News, Inc., Portland, OR (booknews.com)
PART ONE: COMMUNICATION FOUNDATIONS. 1. Establishing a Framework for Business Communication. 2. Exploring Business Communication Concepts. PART TWO: THE WRITING PROCESS. 3. Organizing and Composing Messages. 4. Revising and Proofreading Messages. PART THREE: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND ELECTRONIC COMMUNICATIONS. 5. Writing Good-News, Routine and Goodwill Messages. 6. Writing Memos and Electronic Communication. 7. Writing Bad-News Messages. 8. Writing Persuasive Messages. PART FOUR: COMMUNICATING THROUGH REPORTS AND BUSINESS PRESENTATIONS. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. PART FIVE: COMMUNICATING ABOUT WORK AND JOBS. 13. Preparing Resumes and Application Letters. 14. Interviewing for a Job and Preparing Employment Messages.