Hip Heritage and Museum Practices in Contemporary Hybrid Markets

by Lizette Gradén, Tom O'Dell

Overview

Hip Heritage demonstrates how economic issues play an ever-larger role in determining how cultural heritage is being framed and presented in contemporary heritage museums.

Hip Heritage will appeal to scholars and students engaged in the study of ethnology heritage, museum studies, marketing, leisure and tourism, public folklore, and sociology.

Product Details

ISBN-13:	9781032356211
Publisher:	Taylor & Francis
Publication date:	05/06/2025
Series:	Routledge Studies in Heritage
Pages:	154
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Lizette Gradén is Associate Professor of Ethnology at University of Lund, Sweden. Former museum professional, her research includes museum leadership and curatorial practices, ritual and performance, vernacular art, and more than 25 years of academic and public work in Swedish-American and Nordic-American culture and heritage making. Among her recent publications is Kulturarv i förändring (2020) co-edited with Tom O’Dell.

Tom O’Dell is Professor of Ethnology at Lund University, Sweden. His research has focused upon three primary themes: Transnational Cultural Processes, Mobility, and The Cultural Economy. O’Dell has a long reserach history oriented towards collaborative and applied cultural analysis.

Table of Contents

Chapter 1. Introduction: Challenges and opportunities for museums working in contemporary hybrid markets; Chapter 2. Hip Heritage: Rethinking heritage in the museum; Chapter 3. Exit Through the Gift Shop: Commercial curating and the packaging of Swedish culture for the heritage market; Chapter 4. Mandatory Collaboration: Consultants, craftsmen, and other heritage makers; Chapter 5. Not Hip Enough? The opening and closing of the Museum of Movements; Chapter 6.  Conclusions