Hip Hop, Inc.

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At the heart of hip-hop—the most vigorous, electric development in the music world since the advent of punk rock—are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past ...
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Overview


At the heart of hip-hop—the most vigorous, electric development in the music world since the advent of punk rock—are its brilliant entrepreneurs. Some have demonstrated business instinct and marketing savvy that would make many Fortune 500 CEOs envious. Hip-hop and the moguls behind it are a force to be reckoned with. These larger-than-life figures, the elite of hip-hop, have prospered through a combination of old-fashioned business savvy, shrewd marketing, and constant commercial reinvention. Over the past decade, their collective net worth has grown upwards of $1 billion. Hip Hop, Inc. reveals the secrets of success that can be applied to virtually any other business. It illustrates these secrets by telling the never-before-told stories of the most successful of the rap elite and, through extensive interviews, lets the advice flow from the millionaires themselves.
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Editorial Reviews

Library Journal
The maturation of the over-20-year-old hip-hop culture is evidenced by the recent proliferation of books about it, notably Jeff Chang's Can't Stop Won't Stop: A History of the Hip-Hop Generation. But Oliver (CEO, American Learning Solutions; The Shape of Things To Come), with Leffel (managing editor, Journal of Business Strategy), takes a different tack by delving into the reasons why the kingpins of rap have been such successful entrepreneurs. Applying his business background, Oliver details how hip-hop's main players employ such business strategies as leadership, partnering, empowerment, sensing trends, and building and leveraging brands to build their hip-hop empires. Oliver shows that hip-hop is not all about the music, though the music does provide the essential hook into the culture and a platform from which to launch into other areas of selling to mainstream populations. Oliver acknowledges the negative aspects of hip-hop, including the offensive lyrics and ties to criminal elements, but his mission, handily accomplished, is to reveal those strategies that hip-hop business people instinctively use to attain unarguable success. Purchase where demand warrants.-Peter R. Latusek, Stanford Graduate Sch. of Business Lib., CA Copyright 2006 Reed Business Information.
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Product Details

  • ISBN-13: 9781560257325
  • Publisher: Da Capo Press
  • Publication date: 2/23/2006
  • Pages: 210
  • Product dimensions: 0.48 (w) x 5.50 (h) x 8.50 (d)

Meet the Author


Dr. Richard W. Oliver has published a variety of successful business books, including The Shape of Things to Come: 7 Imperatives for Winning in the New World of Business; The Coming Biotech Age: the Business of Bio-Materials; The Biotech Age: The Business of Biotech and How To Make Money From It, and What Is Transparency? all published by McGraw-Hill. He also co-wrote Hockey Tonk: The Amazing Story of the Nashville Predators with NHL Nashville Predators hockey team owner Craig Leopold (Thomas Nelson Publishing) and co-wrote The Eagle and the Monk: 7 Principles of Successful Change with William A. Jenkins (Gates & Bridges Publishing). He has also published dozens of articles in a variety of business magazines and speaks frequently around the world on business strategy.

He formerly served as VP of Marketing at Nortel, as a professor of management at Vanderbilt University’s Owen Graduate School of Management, and as a board member for four public companies. He is currently the CEO of American Learning Solutions, a company he founded in 2000.

Tim Leffel is the managing editor of the Journal of Business Strategy on-line. He is the author of The World’s Cheapest Destinations and has contributed to several business books, including The Seven Irrefutable Rules of Small Business Success. A frequent media commentator, he has been interviewed on national television and on numerous radio programs. He has been published in a wide variety of newspapers and magazines such as The Wall Street Journal, USA Today, and MSN Money. His credits include Robb Report, St. Petersburg Times, and National Geographic Traveler. He received a Bachelors Degree in Music Management from James Madison University and spent seven years in marketing at RCA Records, working with such influential rap acts as A Tribe Called Quest, KRS-One, Kool Mo Dee, Too Short, and the Wu-Tang Clan. He lives in Nashville, TN.

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Table of Contents

Introduction : music, message, and money
1 The game : reapin' rap's riches 1
2 Hip-hop's 'hood : America's New Silicon Valley 17
3 Rap's got roots : American bling 39
4 The dot-coms bust : but the rappers bloom 57
5 Russell Simmons : empires of the 'hood 71
6 From the belly of the beast : gangsta rap roots; hip-hop's cultural myth 91
7 Puff Daddy, Sean John, P. Diddy, Diddy : the man is the brand 111
8 "Ghetto Bill" : brilliant vision; flawless execution 129
9 Dash and Carter : takin' over the world 143
10 East Coast-West Coast-Gulf Coast : but southern rap? Ludacris! 157
11 Hip-hop nation : "what else?" 169
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