Historicizing Lifestyle: Mediating Taste, Consumption and Identity from the 1900s to 1970s

Historicizing Lifestyle: Mediating Taste, Consumption and Identity from the 1900s to 1970s

by David Bell
     
 

ISBN-10: 0754644413

ISBN-13: 9780754644415

Pub. Date: 03/01/2006

Publisher: Taylor & Francis

Lifestyles have a history, and lifestyle media is fundamentally implicated in this history. This original volume examines issues of taste, media and lifestyle from the 1900s to 1970s, providing a wealth of empirical evidence and debate from varied international perspectives. Including examples as diverse as 'Good Housekeeping' and 'Playboy', it explores the

Overview

Lifestyles have a history, and lifestyle media is fundamentally implicated in this history. This original volume examines issues of taste, media and lifestyle from the 1900s to 1970s, providing a wealth of empirical evidence and debate from varied international perspectives. Including examples as diverse as 'Good Housekeeping' and 'Playboy', it explores the continuities and discontinuities between the past and present to provide a better understanding of the representation of lifestyle and its relationship to the self. The volume demonstrates how ideas about gender, nation and 'race' problematize taken-for-granted assumptions about lifestyle, with particular emphasis on the new middle classes in the US. The book also examines the role of advertising and marketing in mediating ideas about lifestyle, the role of material culture in the construction of cultural hierarchies and the positioning of social groups within wider cartographies of taste. The volume makes a significant contribution to this growing field and will interest academics and students in media and cultural studies, communication studies, cultural history and sociology.

Product Details

ISBN-13:
9780754644415
Publisher:
Taylor & Francis
Publication date:
03/01/2006
Pages:
188
Product dimensions:
9.21(w) x 6.14(h) x 0.79(d)

Table of Contents

Contents: Towards a history of lifestyle, David Bell and Joanne Hollows; Science and spells: cooking, lifestyle and domestic femininities in British Good Housekeeping in the inter-war period, Joanne Hollows; The restaurant guide as romance: from Raymond Postgate to Florence White, Janet Floyd; Presenting the black middle class: John H. Johnson and Ebony Magazine, 1945-1974, Jason Chambers; The politics of Playboy: lifestyle, sexuality and non-conformity in American Cold War culture, Mark Jancovich; Rapture of the Deep: leisure, lifestyle and the lure of Sixties scuba, Bill Osgerby; Lifestyle print culture and the mediation of everyday life: from dispersing images to caring texts, Sam Binkley; Depression and recovery: self-help and America in the 1930s, Sue Currell; Pushing Pneus: Michelin's advertising of lifestyle in pre-World War I France, Stephen L. Harp; Creating 'Modern Tendencies': the symbolic economics of furnishing, Tracey Potts; Index.

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