A History of Graphic Design / Edition 3

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Overview

After fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
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Product Details

  • ISBN-13: 9780471291985
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 7/28/1998
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 528
  • Product dimensions: 8.88 (w) x 11.22 (h) x 1.23 (d)

Table of Contents

Preface
Preface to the first edition
Acknowledgments
1 The Prologue to Graphic Design: The visual message from prehistory through the medieval era
1 The Invention of Writing 4
2 The Asian Contribution 17
3 Alphabets 27
4 Illuminated Manuscripts 39
2 A Graphic Renaissance: The origins of European typography and design for printing
5 Printing Comes to Europe 58
6 The German Illustrated Book 71
7 Renaissance Graphic Design 86
8 An Epoch of Typographic Genius 108
3 The Industrial Revolution: The impact of industrial technology upon visual communications
9 Typography for an Industrial Age 126
10 Photography, the New Communications Tool 135
11 Popular Graphics of the Victorian Era 145
12 The Arts and Crafts Movement 162
13 Ukiyo-e and Art Nouveau 179
4 The Modernist Era: Graphic design in the first half of the twentieth century
14 The Genesis of Twentieth-Century Design 210
15 The Influence of Modern Art 231
16 Pictorial Modernism 249
17 A New Language of Form 262
18 The Bauhaus and the New Typography 278
19 The Modern Movement in America 300
5 The Age of Information: Graphic design in the global village
20 The International Typographic Style 320
21 The New York School 337
22 Corporate Identity and Visual Systems 363
23 The Conceptual Image 390
24 National Visions within a Global Dialogue 414
25 Postmodern Design 432
26 The Digital Revolution 455
Epilogue
Selected Bibliography
Picture Credits
Index
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  • Anonymous

    Posted January 14, 2004

    Excellent Graphic Design History

    This is an excellent book to learn about how the evolution of Graphic Design has evolved in the 20th century. I was fortunate to have taken a class with this man, Professor Phil Meggs at Virginia Commonwealth University (VCU), and have it taught to me in person. I recommend anyone that has interest in the Communication Arts as well as Design to get this book. Meggs really gives great insite on everything.

    Was this review helpful? Yes  No   Report this review
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