History of the Poster

History of the Poster

by Josef Muller-Brockmann, Shizuko Muller-Brockmann, Shizuko Muller-Brockmann
     
 

Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters.… See more details below

Overview

Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters. The selection concentrates on those examples which, by the conception of their design, have influenced the stylistic development of the poster.

Editorial Reviews

Library Journal - Library Journal
This 1971 volume studies the poster as an advertising vehicle, art piece, and more. The authors offer examples of 300 posters that illustrate what they call the "four main lines of development: the illustrative, objective-informative, constructive, and experimental." Copyright 2004 Reed Business Information.

Product Details

ISBN-13:
9780714844039
Publisher:
Phaidon Press
Publication date:
07/28/2004
Edition description:
Multilingu
Pages:
244
Product dimensions:
9.87(w) x 10.00(h) x 0.87(d)

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