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Janet MaslinHighlights of this drink's long, checkered history include its early links to quack medicinal remedies, the court case United States v. Forty Barrels and Twenty Kegs of Coca-Cola, and the way colorless Coke was passed off as vodka by a Soviet military leader who dared not be associated with such a capitalist totem. Coca-Cola's presence in the hot, parched Middle East is seen as no less tricky. As in the book's other sections, Mr. Standage manages to be incisive, illuminating and swift without belaboring his analysis.
— The New York Times