Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations

Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations

by Cathie Burton, Alun Drake
     
 

ISBN-10: 0749442263

ISBN-13: 9780749442262

Pub. Date: 08/28/2004

Publisher: Kogan Page, Ltd.

* Coverage of the European media landscape including print journalism, TV and radio  See more details below

Overview

* Coverage of the European media landscape including print journalism, TV and radio

Product Details

ISBN-13:
9780749442262
Publisher:
Kogan Page, Ltd.
Publication date:
08/28/2004
Series:
PR in Practice Series
Edition description:
New Edition
Pages:
272
Product dimensions:
5.96(w) x 9.18(h) x 0.77(d)

Table of Contents

About the authors
About the institute of public relations and the consultant editor
Foreword
Preface
Acknowledgements
Pt. 1Working with Europe's media
1What do we mean by Europe?3
2The European media landscape14
3The European press office31
4Press releases etc44
5Television in Europe54
6Radio : the neglected medium70
Pt. 2Europe's media : country by country
Albania87
Armenia89
Austria91
Azerbaijan93
Belarus95
Belgium97
Bosnia and Herzegovina99
Bulgaria101
Croatia103
Cyprus and the Turkish Republic of Northern Cyprus107
Czech Republic109
Denmark111
Estonia113
Finland115
France117
Georgia121
Germany123
Greece127
Hungary130
Iceland133
Ireland135
Italy137
Latvia139
Lithuania141
Luxembourg143
Macedonia144
Malta146
Moldova148
The Netherlands151
Norway153
Poland155
Portugal157
Romania159
Russia162
Serbia and Montenegro166
Slovakia169
Slovenia171
Spain173
Sweden176
Switzerland178
Turkey180
Ukraine183
United Kingdom186
App. 1Europewide media197
App. 2European Broadcasting Union : active members201
App. 3European and international organizations based in Europe215
App. 4International Federation of Journalists223
Index227

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