Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations by Cathie Burton, Alun Drake | | 9780749442262 | Paperback | Barnes & Noble
Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations

Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations

by Cathie Burton, Alun Drake
     
 

ISBN-10: 0749442263

ISBN-13: 9780749442262

Pub. Date: 08/28/2004

Publisher: Kogan Page, Ltd.

* Coverage of the European media landscape including print journalism, TV and radio

Overview

* Coverage of the European media landscape including print journalism, TV and radio

Product Details

ISBN-13:
9780749442262
Publisher:
Kogan Page, Ltd.
Publication date:
08/28/2004
Series:
PR in Practice Series
Edition description:
New Edition
Pages:
272
Product dimensions:
5.96(w) x 9.18(h) x 0.77(d)

Table of Contents

About the authorsix
About the Institute of Public Relations and the consultant editorx
Forewordxi
Prefacexii
Acknowledgementsxv
Part 1Working with Europe's media
1What do we mean by Europe?3
A brief history4
Today's key players8
2The European media landscape14
Europe-wide print media16
Europe's news agencies18
International television news channels20
Journalists' Europe23
Media centres23
3The European press office31
The local angle31
National headlines32
Your audience - choosing the right style33
The perfect toolkit - designing a database33
Distribution36
The spoken word37
The standing mike37
The informal press briefing38
The press conference38
The works38
Organizing press conferences38
Storming the tower of Babel: translating and interpreting39
The fruits of your labours42
4Press releases etc44
The basics44
The news release45
Press packs and background briefing papers47
News angles48
Dangerous language - the perils and pitfalls of translation49
A word on web-based translators50
Finding good translators51
Checking your translation52
A word about libel52
5Television in Europe54
Getting your story onto TV54
Know your market54
'Hub' organizations55
The tools of the trade59
6Radio - the neglected medium70
Tackling the radio medium71
International radio72
Radio news agencies74
Increasing your radio coverage - technical tips74
Increasing your radio coverage - strategy tips78
Part 2Europe's media: country by country
Introduction85
Albania87
Armenia89
Austria91
Azerbaijan93
Belarus95
Belgium97
Bosnia and Herzegovina99
Bulgaria101
Croatia103
Cyprus and the Turkish Republic of Northern Cyprus107
Czech Republic109
Denmark111
Estonia113
Finland115
France117
Georgia121
Germany123
Greece127
Hungary130
Iceland133
Ireland135
Italy137
Latvia139
Lithuania141
Luxembourg143
Macedonia144
Malta146
Moldova148
The Netherlands151
Norway153
Poland155
Portugal157
Romania159
Russia162
Serbia and Montenegro166
Slovakia169
Slovenia171
Spain173
Sweden176
Switzerland178
Turkey180
Ukraine183
United Kingdom186
Appendices
Appendix 1Europewide Media197
Appendix 2European Broadcasting Union - active members201
Appendix 3European and International Organizations based in Europe215
Appendix 4International Federation of Journalists223
Index227

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