Hitting the Headlines in Europe: A Country-By-Country Guide to Effective Media Relations

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* Coverage of the European media landscape including print journalism, TV and radio

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Editorial Reviews

From the Publisher
"Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres. Country profiles run two to three pages and summarize information about political, demographic, and linguistic information, as well as cireculation data for print sources and market share for braodcast outlets. The tone of these profiles in conversational, and useful data is sometimes embellished with broad cultural observation of dubious value ("Romanians are a people who love debate, much like the Irish, so they enjoy information of any kind"). Finally, in appendixes, the authors supply contact information for media outlets, radio, and televisio organizations belonging to the European Broadcasting Union and an ecletic group of organizations from the European Union to the World Trade Organization. A concluding appendiz supplies the International Federation of Journalists' 'Declaration of Principles on the Conduct of Journalists." Summing Up: Optional. Upper-division undergraduates; media professionals." P. Finley, University of Nevada, Las Vegas in CHOICE
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Product Details

  • ISBN-13: 9780749442262
  • Publisher: Kogan Page, Ltd.
  • Publication date: 8/28/2004
  • Series: PR in Practice Series
  • Edition description: New Edition
  • Pages: 272
  • Product dimensions: 5.96 (w) x 9.18 (h) x 0.77 (d)

Meet the Author

Cathie Burton worked as a journalist and a spokesperson for the European Parliamentary Labour Party in Brussels and Strasbourg. Since 1994 she has worked in the Spokesperson's service of the Council of Europe, concentrating on the countries of central and eastern Europe and the Balkans.

Alun Drake began his journalistic career with the BBC working in radio and TV on flagship news programs. Since 1996 he has been at the Council of Europe in Strasbourg, first as head of its TV, Radio and Photo service, and currently as broadcast press officer.

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Table of Contents

About the authors
About the institute of public relations and the consultant editor
Pt. 1 Working with Europe's media
1 What do we mean by Europe? 3
2 The European media landscape 14
3 The European press office 31
4 Press releases etc 44
5 Television in Europe 54
6 Radio : the neglected medium 70
Pt. 2 Europe's media : country by country
Albania 87
Armenia 89
Austria 91
Azerbaijan 93
Belarus 95
Belgium 97
Bosnia and Herzegovina 99
Bulgaria 101
Croatia 103
Cyprus and the Turkish Republic of Northern Cyprus 107
Czech Republic 109
Denmark 111
Estonia 113
Finland 115
France 117
Georgia 121
Germany 123
Greece 127
Hungary 130
Iceland 133
Ireland 135
Italy 137
Latvia 139
Lithuania 141
Luxembourg 143
Macedonia 144
Malta 146
Moldova 148
The Netherlands 151
Norway 153
Poland 155
Portugal 157
Romania 159
Russia 162
Serbia and Montenegro 166
Slovakia 169
Slovenia 171
Spain 173
Sweden 176
Switzerland 178
Turkey 180
Ukraine 183
United Kingdom 186
App. 1 Europewide media 197
App. 2 European Broadcasting Union : active members 201
App. 3 European and international organizations based in Europe 215
App. 4 International Federation of Journalists 223
Index 227
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