°Hola, amigos!: A Plan for Latino Outreach

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Overview

Latinos are the fastest growing population in the United States, and are creating a large bilingual market. Librarians are often eager to attract, serve and retain Latino patrons, and library services are sorely needed by the Latino community; but it takes more than adding a few Spanish-language books to the collection to meet those needs. Besides the cultural and language barriers library personnel encounter when interacting with this community, libraries generally have neither the funding to engage in ...

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Overview

Latinos are the fastest growing population in the United States, and are creating a large bilingual market. Librarians are often eager to attract, serve and retain Latino patrons, and library services are sorely needed by the Latino community; but it takes more than adding a few Spanish-language books to the collection to meet those needs. Besides the cultural and language barriers library personnel encounter when interacting with this community, libraries generally have neither the funding to engage in multicultural advertising nor the time and specialized personnel to do it. This practical, step-by-step guide is designed to help libraries attract Spanish-speaking patrons to their collections and services, with proven strategies, effective program and event planning.

It offers users a systematic, orderly plan that will guide outreach activity with worksheets, discussion reports and easy-to-follow schedules, and more than 100 marketing ideas, tips, and examples from libraries around the country that can easily be incorporated into day-to-day activities. (Many of the strategies can be applied to outreach of other minorities as well.)

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Editorial Reviews

From the Publisher

"Whether it's used in whole or chapter by chapter as needed, the combination of information, ideas, worksheets, and rich access to bibliographic source material creates a potent tool for beginning and enriching outreach programming to the Latino community. This is indeed the centerpiece of the publisher's Latinos and Libraries series."

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Booklist Online

"Recommended for the professional collection of any public library wanting to provide equitable access and meaningful services to Latino communities."

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Library Journal

Library Journal
Baumann (Cuesta MultiCultural Consulting & Training), an Argentine American, adds to library outreach literature with an in-depth guide to providing outreach and services to Latinos and all Spanish speakers. Here, public librarians in particular will learn why outreach is necessary, how to create crucial community partnerships, the importance of knowing the makeup of the library's Latino communities, carrying out targeted outreach activities, and evaluating and assessing efforts. Baumann provides a well-organized manual that lays out the steps to attracting and providing services to Latino communities. The interactive work sheets provided throughout the book and the final chapter, "Your Plan for Latino Outreach," would serve library staff better if they were accessible digitally as a supplemental CD-ROM or website. VERDICT Recommended for the professional collection of any public library wanting to provide equitable access and meaningful services to Latino communities. Look for this series to continue in October 2011 with Pathways to Progress: Issues and Advances in Latino Librarianship.—Catherine C. McMullen, MLIS, Portland, OR
Library Journal
Baumann (Cuesta MultiCultural Consulting & Training), an Argentine American, adds to library outreach literature with an in-depth guide to providing outreach and services to Latinos and all Spanish speakers. Here, public librarians in particular will learn why outreach is necessary, how to create crucial community partnerships, the importance of knowing the makeup of the library's Latino communities, carrying out targeted outreach activities, and evaluating and assessing efforts. Baumann provides a well-organized manual that lays out the steps to attracting and providing services to Latino communities. The interactive work sheets provided throughout the book and the final chapter, "Your Plan for Latino Outreach," would serve library staff better if they were accessible digitally as a supplemental CD-ROM or website. VERDICT Recommended for the professional collection of any public library wanting to provide equitable access and meaningful services to Latino communities. Look for this series to continue in October 2011 with Pathways to Progress: Issues and Advances in Latino Librarianship.—Catherine C. McMullen, MLIS, Portland, OR
Library Journal
Baumann (Cuesta MultiCultural Consulting & Training), an Argentine American, adds to library outreach literature with an in-depth guide to providing outreach and services to Latinos and all Spanish speakers. Here, public librarians in particular will learn why outreach is necessary, how to create crucial community partnerships, the importance of knowing the makeup of the library's Latino communities, carrying out targeted outreach activities, and evaluating and assessing efforts. Baumann provides a well-organized manual that lays out the steps to attracting and providing services to Latino communities. The interactive work sheets provided throughout the book and the final chapter, "Your Plan for Latino Outreach," would serve library staff better if they were accessible digitally as a supplemental CD-ROM or website. VERDICT Recommended for the professional collection of any public library wanting to provide equitable access and meaningful services to Latino communities. Look for this series to continue in October 2011 with Pathways to Progress: Issues and Advances in Latino Librarianship.—Catherine C. McMullen, MLIS, Portland, OR
Library Journal
Baumann (Cuesta MultiCultural Consulting & Training), an Argentine American, adds to library outreach literature with an in-depth guide to providing outreach and services to Latinos and all Spanish speakers. Here, public librarians in particular will learn why outreach is necessary, how to create crucial community partnerships, the importance of knowing the makeup of the library's Latino communities, carrying out targeted outreach activities, and evaluating and assessing efforts. Baumann provides a well-organized manual that lays out the steps to attracting and providing services to Latino communities. The interactive work sheets provided throughout the book and the final chapter, "Your Plan for Latino Outreach," would serve library staff better if they were accessible digitally as a supplemental CD-ROM or website. VERDICT Recommended for the professional collection of any public library wanting to provide equitable access and meaningful services to Latino communities. Look for this series to continue in October 2011 with Pathways to Progress: Issues and Advances in Latino Librarianship.—Catherine C. McMullen, MLIS, Portland, OR
Library Journal
Baumann (Cuesta MultiCultural Consulting & Training), an Argentine American, adds to library outreach literature with an in-depth guide to providing outreach and services to Latinos and all Spanish speakers. Here, public librarians in particular will learn why outreach is necessary, how to create crucial community partnerships, the importance of knowing the makeup of the library's Latino communities, carrying out targeted outreach activities, and evaluating and assessing efforts. Baumann provides a well-organized manual that lays out the steps to attracting and providing services to Latino communities. The interactive work sheets provided throughout the book and the final chapter, "Your Plan for Latino Outreach," would serve library staff better if they were accessible digitally as a supplemental CD-ROM or website. VERDICT Recommended for the professional collection of any public library wanting to provide equitable access and meaningful services to Latino communities. Look for this series to continue in October 2011 with Pathways to Progress: Issues and Advances in Latino Librarianship.—Catherine C. McMullen, MLIS, Portland, OR
Library Journal
Baumann (Cuesta MultiCultural Consulting & Training), an Argentine American, adds to library outreach literature with an in-depth guide to providing outreach and services to Latinos and all Spanish speakers. Here, public librarians in particular will learn why outreach is necessary, how to create crucial community partnerships, the importance of knowing the makeup of the library's Latino communities, carrying out targeted outreach activities, and evaluating and assessing efforts. Baumann provides a well-organized manual that lays out the steps to attracting and providing services to Latino communities. The interactive work sheets provided throughout the book and the final chapter, "Your Plan for Latino Outreach," would serve library staff better if they were accessible digitally as a supplemental CD-ROM or website. VERDICT Recommended for the professional collection of any public library wanting to provide equitable access and meaningful services to Latino communities. Look for this series to continue in October 2011 with Pathways to Progress: Issues and Advances in Latino Librarianship.—Catherine C. McMullen, MLIS, Portland, OR
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Product Details

  • ISBN-13: 9781591584742
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 12/1/2010
  • Series: Latinos and Libraries Series
  • Pages: 409
  • Sales rank: 1,044,324
  • Product dimensions: 8.40 (w) x 10.90 (h) x 1.10 (d)

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