Hollywood Abroad: Audiences and Cultural Exchange

Overview

Hollywood Abroad is the first book to examine the reception of Hollywood movies by non-American audiences. Although numerous books on film history have analysed the ways in which American films came to dominate world markets, there has so far been very little published work on how audiences outside the United States have responded to Hollywood-produced films. Hollywood Abroad is a pioneering attempt to examine this issue. It unites the work of a number of scholars exploring the reception of US films in Britain, ...
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Overview

Hollywood Abroad is the first book to examine the reception of Hollywood movies by non-American audiences. Although numerous books on film history have analysed the ways in which American films came to dominate world markets, there has so far been very little published work on how audiences outside the United States have responded to Hollywood-produced films. Hollywood Abroad is a pioneering attempt to examine this issue. It unites the work of a number of scholars exploring the reception of US films in Britain, France, Belgium, Turkey, Australia, India, Japan and Central Africa.

The book covers topics from the first major penetration of American films into France, Britain and Australia through to the impact of such films as The Best Years of Our Lives and the response of Belgian young people in the age of the multiplex. The book demonstrates that the story of the reception of American films overseas is less one of hegemonic domination, than a complex adoption of 'Hollywood' into non-American 'host' cultures.

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Product Details

  • ISBN-13: 9781844570188
  • Publisher: BFI Publishing
  • Publication date: 4/4/2005
  • Pages: 190
  • Product dimensions: 6.35 (w) x 9.50 (h) x 0.51 (d)

Meet the Author

Melvyn Stokes teaches American history and film history at University College, London. Richard Maltby is Professor of Screen Studies and Head of Humanities at Flinders University in South Australia.

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Table of Contents

Introduction : 'the Americanisation of the world' 1
1 The reception of American films in France, c. 1910-20 21
2 'A great American sensation' : Thomas Ince's Civilization at the Palladium, Southampton, 1917 35
3 A balanced show : the Australian picture theatre manager at work in 1922 51
4 Cowboys, Jaffas and pies : researching cinemagoing in the Illawarra 64
5 Hollywood and the multiple constituencies of colonial India 78
6 'Home of American movies' : the Marunouchi Subaruza and the making of Hollywood's audiences in occupied Tokyo, 1946-49 99
7 The making of our America : Hollywood in a Turkish context 121
8 Popular films and colonial audiences in Central Africa 133
9 'It's the language of film!' : young film audiences on Hollywood and Europe 158
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