Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood

Overview

Hollywood Hoopla is a fascinating chronicle of the golden age of Hollywood publicity. The flowering of Hollywood's publicity and promotion in the 1930s and 1940s represents an inspiring story of self-promotion, when the movie studios claimed to have more stars than there are in heaven, and star portraits and movie posters were plastered everywhere to promote the relatively new medium of film. Robert S. Sennett examines the incredible Hollywood promotional machine from all angles - from the studio publicity ...
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1998-12-01 Paperback New New book. May have light shelf wear.

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1998 Trade paperback Illustrated. New. No dust jacket as issued. Trade paperback (US). Glued binding. 224 p. Contains: Illustrations. Audience: General/trade.

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Overview

Hollywood Hoopla is a fascinating chronicle of the golden age of Hollywood publicity. The flowering of Hollywood's publicity and promotion in the 1930s and 1940s represents an inspiring story of self-promotion, when the movie studios claimed to have more stars than there are in heaven, and star portraits and movie posters were plastered everywhere to promote the relatively new medium of film. Robert S. Sennett examines the incredible Hollywood promotional machine from all angles - from the studio publicity departments that groomed their ingenues like Lana Turner, Rita Hayworth, and Shirley Temple to be exactly who the public wanted, to the gossip columnists like Hedda Hopper and Louella Parsons, who competed with each other for scoops of Tinseltown's juiciest scandals. Packed with entertaining anecdotal material, and illustrated by over seventy vintage photographs of never-before-seen press books from the studios and of stars such as Elizabeth Taylor, Marilyn Monroe, Loretta Young, Judy Garland, and Mickey Rooney selling their wares, Hollywood Hoopla provides not only a rich, entertaining history of the silver screen but also of the development of popular taste in twentieth century America.
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Product Details

  • ISBN-13: 9780823083312
  • Publisher: Crown Publishing Group
  • Publication date: 12/1/1998
  • Pages: 224
  • Product dimensions: 6.97 (w) x 9.11 (h) x 0.54 (d)

Table of Contents

Ch. 1 What Kind of World Was This? 10
Ch. 2 Hooray for Hollywood! 18
Ch. 3 A Cast of Thousands: How Stars Were Born 32
Ch. 4 The Little People: Gossip Columns and Fan Magazines 46
Ch. 5 Planting and Plugging: The Studio Publicity Departments 64
Ch. 6 Out with the Stars: Hollywood Night Life 82
Ch. 7 Tour de Force: Road Shows and Personal Appearances 96
Ch. 8 The Ten-Percenters: Hollywood Agents 108
Ch. 9 Graphic Language: Advertising and the Movies 120
Ch. 10 Bank on It: Movie Promotion Gimmicks 130
Ch. 11 Close-Up: The Great Portrait Photographers 154
Ch. 12 A Grand Night Out: The Great Movie Palaces 166
Afterword 182
Bibliography 188
Index 190
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