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Hollywood Stardom
     

Hollywood Stardom

by Paul McDonald
 

By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

  • Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with

Overview

By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom.

  • Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the ‘star image’ is replaced with the ‘star brand’
  • Offers the first extensive analysis of stardom in the ‘post-studio’ era
  • Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market
  • Draws on an extensive body of research data not previously deployed in film scholarship
  • A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts

Editorial Reviews

From the Publisher
"In Hollywood Stardom the relationship between Hollywood modes of production and economic film theory is given the importance that it deserves ... It is clear that Paul McDonald knows a great deal about Hollywood movie stars."
Cassone: The International Online Magazine of Art and Art Books (June 2013)

Product Details

ISBN-13:
9781405179836
Publisher:
Wiley
Publication date:
02/18/2013
Edition description:
New Edition
Pages:
352
Product dimensions:
6.00(w) x 8.90(h) x 0.90(d)

What People are Saying About This

From the Publisher
“This is by far the most thorough account of Hollywood stardom in recent decades (and, indeed, in general). Full of detailed examples and up-to-date research, Paul Macdonald's book discusses all the major facets of contemporary Hollywood and a number of its major stars. Highly recommended.”
- Steve Neale, University of Exeter      

“Paul McDonald has done it again! A meticulously documented and intelligent discussion that integrates industry and star studies. A strong contribution to the understanding of Hollywood.”
- Janet Wasko, University of Oregon

“With considerable analytical verve and rigor, McDonald makes a valuable contribution to the political economy of contemporary Hollywood. His book will be required reading for those wishing to understand the mesmerizing fusion of glamour and money, person and image that is stardom.”
- Barry King, Auckland University of Technology

“In the most challenging approaches to the study of stars in a decade, Paul McDonald’s analysis of stars as brands meshes Hollywood’s performance of identity with its business model to explain how stars are both meaning and money.”
- Richard Maltby, Flinders University

Meet the Author

Paul McDonald is Chair of Creative Industries at the University of Nottingham. He is the author of The Star System: Hollywood’s Production of Popular Identities (2000) and Video and DVD Industries (2007), and co-editor of The Contemporary Hollywood Film Industry (2008).

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