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From Barnes & NobleThe Barnes & Noble Review
Yo, web designers: didn't your mom ever tell you about making a good first impression? You wouldn't know it from some home pages. You can build a home page that welcomes visitors, helps them achieve their goals, and effectively communicates your message. Homepage Usability will show you how.
You may know Jakob Nielsen, the author of Designing Web Usability, the bestselling web usability guide ever. You know Marie Tahir's usability work if you've ever tried TurboTax, which darned near makes income taxes easy. Here, they critique 50 leading sites -- providing powerful takeaway lessons on every page.
No punches are pulled. Regarding Drugstore.com: "One of the key values of this site is its low prices on prescription drugs delivered to your home. However, the large and banal promotional item overshadows this value" and "the description of [Primal Elements] is so silly that it's unreadable." Judge for yourself: All the home pages are shown full size, in full color.
You may not always like the authors' comments, but they're consistently well thought out and based on extensive research. If Homepage Usability helps you transform even 10 percent more visits into sales, it'll be the best e-commerce news you've had all year. (Bill Camarda)
Bill Camarda is a consultant, writer, and web/multimedia content developer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. He served for nearly ten years as vice president of a New Jersey-based marketing company, where he supervised a wide range of graphics and web design projects. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.