The Horizontal Organization: What the Organization of the Future Actually Looks Like and How It Delivers Value to Customers [NOOK Book]

Overview

The vertical hierarchy has been the organization form that has served business well since the beginning of the Industrial Revolution. But the recent faltering - and sometimes failure - of major corporations in the face of rapidly changing world markets is clear evidence that the form has ceased to function effectively as a universal model. In The Horizontal Organization, Frank Ostroff provides managers with the first all-inclusive and tested alternative to the vertical organization. Indeed, he offers nothing less...
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The Horizontal Organization: What the Organization of the Future Actually Looks Like and How It Delivers Value to Customers

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Overview

The vertical hierarchy has been the organization form that has served business well since the beginning of the Industrial Revolution. But the recent faltering - and sometimes failure - of major corporations in the face of rapidly changing world markets is clear evidence that the form has ceased to function effectively as a universal model. In The Horizontal Organization, Frank Ostroff provides managers with the first all-inclusive and tested alternative to the vertical organization. Indeed, he offers nothing less than the first view of what the organization of the future looks like and how it works. Frank Ostroff, the key developer of the horizontal organization, describes what it is, how it works, how it improves performance, where it can be applied (and where it can't), and how to develop it. Here are examples of actual organizations that have used the concept to meet their competitive goals.
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Product Details

  • ISBN-13: 9780199728060
  • Publisher: Oxford University Press
  • Publication date: 2/4/1999
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 4 MB

Meet the Author

Frank Ostroff is a key developer of the "Horizontal Organization" concept which has been featured in such publications as Business Week (cover story), Financial Times, Fortune, and Information Week (cover story). He has worked directly with leading organizations in the high-technology, industrial goods, and financial services industries as well as the public sector to dramatically improve their performance. He has been a keynote speaker at leading business conferences and academic institutions worldwide. Considered one of the world's leading new thinkers on business issues, he lives with his wife and children in Washington, D.C.

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Table of Contents

Preface
Acknowledgments
Pt. I What the Horizontal Organization is
1 Who Needs the Horizontal Organization? 3
2 Each Horizontal Organization is Unique 25
3 Horizontal is not the Same as Flat 58
4 The Horizontal Organization Empowers People 73
Pt. II How the Horizontal Organization Works
5 Organizing Around a Core Process 89
6 Organizing a Horizontal Operating Unit 102
7 Organizing a Division Around a Sales and Service Delivery Process 115
8 Organizing an Entire Company Horizontally 130
Pt. III How to Build a Horizontal Organization
9 Three Phases to Master 151
10 Phase One - Set Direction 167
11 Phase Two - Formulate Design 185
12 Phase Three - Institutionalize the Approach 205
Epilogue: The Road Ahead 229
Notes 235
Index 243
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Introduction

The idea of the horizontal organization starts with a question: what will the organization of the future actually look like? Many of the characteristics have been generally agreed upon: customer-focused, team empowered, with redesigned processes, and with information technology enabling performance.

But the lack of a viable alternative to the dominant vertical hierarchy has stymied attempts to align and integrate these characteristics to help companies become faster, more productive, more customer-focused and to deliver integrated solutions. Until recently, business leaders have only been able to describe what the organization of the future will look like using metaphors such as "orchestra," "clusters," or "shamrock." However, these metaphors fall short of answering basic organizational design questions: Which employees will go where? Who will they report to? How will jobs change?

Until now, that is.

Designed around core processes

The horizontal organization--the focus of this book--presents an "actionable" organizational design that describes tomorrow's business platform. Inherent in this discussion are ways your organization can create significant competitive advantage, can deliver superior customer value and how any business can embed these capabilities into its organization design..

Most organizations do their work via cross-functional core processes-from product planning through product development, from order generation to fulfillment and customer relationship management--these processes contain the work, activities, decisions, and information flows through which value is built and delivered to customers. Yet most organizations are structurally organized around functional units departments - engineering,human resources, marketing, R&D. An essential design principle of horizontal organizations is to formally structure roles, resources and day-to-day operations around these core processes rather than functional operations. A horizontal organization requires more than just identifying, reengineering, or manage processes; it requires designing and developing formal departments--called "core process groups"--centered on these processes.

An integrated approach

It has also been recognized for years that superior organization performance requires much more than structural alignment. Other organizational elements-human capital, IT, metrics and incentives, and culture, all come into play. In fact, if the horizontal organization is to be successfulwe believe it is necessary to align 11 other design principles in addition to structure. And the alignment of all its design principles to deliver superior customer value is what makes the horizontal organization uniquely capable of executing strategy and creating significant competitive advantage. Performance enablers such as cross-functionalityl structures, empowered teams, and reengineered processes are all integral to the horizontal organization, and each contributes to improve performance and make the organization a better place to work.

Leading companies are beginning to adopt horizontal approaches, and a number of the best examples are featured in this book. The organization charts at these companies look strikingly different than those of the vertical hierarchies that have dominated the past. Using these examples as case studies, we can describe how tomorrow's competitive organization will actually look, feel and be able to deliver competitive advantage.

The Best of Both Worlds

Is the horizontal organization a universal panacea? Not at all. In most cases, it will take a combination of approaches to fully deliver a company's business design. But up until now, the dominance of the vertical hierarchy has produced a "one-size-fits-all" approach to organization design. By providing a practical alternative to the vertical hierarchy, the horizontal organization makes an important contribution to increasing the range, power and customization of solutions that is possible for these performance challenges. Most organizations in the future will likely be hybrids tailored to specific performance challenges.

One of the goals of this book is to help readers understand the horizontal approach, so that they can choose the best of both horizontal and vertical to address specific performance challenges. I believe you find the book useful as you think about how your organization can position itself to deliver improved customer value, now and in the future.

--Frank Ostroff

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