Horror Film: Creating and Marketing Fear

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Essays on the rise of the horror film and on how moviemakers package and promote fright
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Product Details

  • ISBN-13: 9781578066926
  • Publisher: University Press of Mississippi
  • Publication date: 11/5/2004
  • Edition description: New Edition
  • Pages: 272
  • Product dimensions: 6.40 (w) x 9.00 (h) x 1.10 (d)

Table of Contents

Introduction : horror film and the apparatus of cinema
Pt. I Light, camera, editing
Spectral vampires : Nosferatu in the light of new technology 3
Imaging the abject : the ideological use of the dissolve 21
The camera's eye : Peeping Tom and technological perversion 35
A film is being beaten : notes on the shock cut and the material violence of horror 52
Pt. II Marketing, packaging, franchising
The horror "event" movie : the Mummy, Hannibal, and Signs 85
"There is only one" : the restoration of the repressed in The exorcist : the version you've never seen! 99
Proliferating horrors : survival horror and the Resident evil franchise 117
Simulating torture, documenting horror : the technology of "nonfiction filmmaking" in Devil's experiment and Flowers of flesh and blood 135
Pt. III Theory, history, genre
A nasty situation : social panics, transnationalism, and the video nasty 153
From SBIGs to Mildred's inverse law of trailers : skewing the narrative of horror fan consumption 173
Horror meets noir : the evolution of cinematic style, 1931-1958 191
Queering consumption and production in What ever happened to baby Jane? 213
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