Horror Film: Creating and Marketing Fear

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Overview

In large part due to its emphasis on gore, screaming teenage girls, and otherworldly elements, horror films have received little critical attention from mainstream movie magazines and film-studies journals.

In Horror Film: Creating and Marketing Fear, essayists focus primarily on how film technology, marketing, and distribution effectively create the aesthetics and reception of horror films.

Previously unpublished, these essays cover several styles of horror film-including the silent German Expressionist masterpiece Nosferatu, the jittery mock-documentary The Blair Witch Project, and the gracefully shot The Exorcist. Essayists question how lighting, editing techniques, sound, and camera and film equipment affect how viewers perceive a horror movie. Some essays focus on groundbreaking films, such as Michael Powell's Peeping Tom and Robert Aldrich's What Ever Happened to Baby Jane? Most concentrate on a specific technique and how it is used in a variety of horror movies. Contributors explore how the evolution of editing in horror films and more realistic special effects have changed how these movies are made. Marketing and distribution are also explored to ascertain how the genre has become part of the American mainstream.

Using a variety of critical approaches and concentrating on aspects of horror film that have been overlooked, Horror Film: Creating and Marketing Fear is a valuable, original addition to the growing body of work on the genre.

Steffen Hantke, a professor of English at Sogang University in Seoul, South Korea, is the author of Conspiracy and Paranoia in Contemporary American Literature: The Works of Don DeLillo and Joseph McElroy.

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Product Details

  • ISBN-13: 9781578066926
  • Publisher: University Press of Mississippi
  • Publication date: 11/5/2004
  • Edition description: New Edition
  • Pages: 272
  • Product dimensions: 6.40 (w) x 9.00 (h) x 1.10 (d)

Table of Contents

Introduction : horror film and the apparatus of cinema
Pt. I Light, camera, editing
Spectral vampires : Nosferatu in the light of new technology 3
Imaging the abject : the ideological use of the dissolve 21
The camera's eye : Peeping Tom and technological perversion 35
A film is being beaten : notes on the shock cut and the material violence of horror 52
Pt. II Marketing, packaging, franchising
The horror "event" movie : the Mummy, Hannibal, and Signs 85
"There is only one" : the restoration of the repressed in The exorcist : the version you've never seen! 99
Proliferating horrors : survival horror and the Resident evil franchise 117
Simulating torture, documenting horror : the technology of "nonfiction filmmaking" in Devil's experiment and Flowers of flesh and blood 135
Pt. III Theory, history, genre
A nasty situation : social panics, transnationalism, and the video nasty 153
From SBIGs to Mildred's inverse law of trailers : skewing the narrative of horror fan consumption 173
Horror meets noir : the evolution of cinematic style, 1931-1958 191
Queering consumption and production in What ever happened to baby Jane? 213
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