This is a targeted product for equine (horse related) businesses.
The book shows how to build a client base by holding classes to teach people the basics of horse ownership
Table of Contents
2. What to teach
3. Where to hold the class
4. How to Find Demo Horses
5. Marketing the Class
6. Insurance and Legal
7. Setting up for class
8. Conducting the class
9. Follow-up After the Class
Patricia Reszetylo is a self-confessed horse lover. Bitten with the bug at age
nine‚ she has spent many years looking for ways to support her "horse habit".
While she didn't create the kernel idea of a class to educate new horsemen‚ her
many years of studying marketing‚ and of working in various retail settings is
summed up in this e-book.