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From the PublisherThis is the text I currently use and am quite happy with it. I have used it for two sememsters and feel that as I teach the class more often, should be able to get more utility out of the text. the greatest strength of the text is that it addresses marketing concedpts specific to travel and tourism, a problem we have had in the past, prior to adoption of this book.
The strength of this particular text is the strong emphasis on the relationship between marketing and the tourism industry. It is specifically written with the industry in mind. The author's tone and writing style are very positive and user friendly.