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From the Publisher
"This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals."—Nakul Anand, Executive Director, ITC Ltd.
"Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding—a must-read for marketing professionals."—Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj-Hotels & Resorts