Hospitality Cases in Marketing and Operations / Edition 1

Hospitality Cases in Marketing and Operations / Edition 1

by Anna Graf Williams, Jennifer A. Galipeau
     
 

ISBN-10: 0138538395

ISBN-13: 9780138538392

Pub. Date: 08/06/1996

Publisher: Prentice Hall

This unique case studies book will draw from a broad range of hospitality andbusiness examples. It will appeal to anyone who teaches in the Hospitality Curriculum either as a stand alone or supplementary book.

Overview

This unique case studies book will draw from a broad range of hospitality andbusiness examples. It will appeal to anyone who teaches in the Hospitality Curriculum either as a stand alone or supplementary book.

Product Details

ISBN-13:
9780138538392
Publisher:
Prentice Hall
Publication date:
08/06/1996
Edition description:
New Edition
Pages:
191
Product dimensions:
7.00(w) x 9.10(h) x 0.70(d)

Table of Contents

I. INTRODUCTION.

1. Conquering the Case Study.

II. FOOD & BEVERAGE OPERATIONS.

2. Kent's Family Restaurant.

3. Brently-Zitch Corporation.

4. Islip Schools Meet Gardetto's Food Service.

III. LODGING OPERATIONS.

5. Senesac Hotel.

6. Waterbury Inn.

7. Up the "Internet" Without the Manual.

IV. FOOD & BEVERAGE WITHIN LODGING OPERATION.

8. White Elm Room.

9. Outbreak at the Gates Hotel.

10. The Fussy Frog Family Restaurant.

V. MULTI-DIMENSIONAL HOSPITALITY OPERATIONS.

11. Rising Hope Center.

12. The Muskrat Island Yacht Club.

13. The Georgia Hotel.

14. American Film Studio & Bar.

15. The BrickCourt Hotel.

16. Prairie Convention Center.

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