Hospitality Marketing / Edition 1

Hospitality Marketing / Edition 1

by Ken Kaser, Jackie Freeman
     
 

ISBN-10: 053843208X

ISBN-13: 9780538432085

Pub. Date: 10/05/2001

Publisher: Cengage Learning

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality

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Overview

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

Product Details

ISBN-13:
9780538432085
Publisher:
Cengage Learning
Publication date:
10/05/2001
Series:
WinningEdge Titles Series
Edition description:
New Edition
Pages:
320
Product dimensions:
8.40(w) x 10.82(h) x 0.51(d)

Table of Contents

Chapter 1 What is Hospitality Marketing? Chapter 2 Types of Hospitality Markets Chapter 3 Key Players in Hospitality Operations Chapter 4 Selling Hospitality Chapter 5 Hospitality Promotion Chapter 6 Promoting to Target Markets Chapter 7 Pricing and Financing Chapter 8 Hospitality Marketing Information Management Chapter 9 Product and Service Management Chapter 10 Distribution for Hospitality Chapter 11 Planning for the Future Chapter 12 Career Opportunities in the Hospitality Industry

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