Hospitality Marketing / Edition 1

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Overview

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.

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Product Details

  • ISBN-13: 9780538432085
  • Publisher: Cengage Learning
  • Publication date: 10/5/2001
  • Series: WinningEdge Titles Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 320
  • Product dimensions: 8.40 (w) x 10.82 (h) x 0.51 (d)

Meet the Author

Ken Kaser has been a successful educator in Texas and Nebraska for 31 years. He received his Masters and undergraduate degrees from the University of Nebraska. Ken has received numerous teaching and leadership awards at the local, state, and national levels. He was awarded the Nebraska, Texas, Mountain-Plains, and National Business Teacher of the Year Awards. Ken truly enjoys teaching and presenting topics ranging from "Humor in the Classroom" to "Sports and Entertainment Marketing". Ken has co-authored four Marketing textbooks (Sports and Entertainment Marketing, Sports and Entertainment Management, Hospitality Marketing, and Making the Most of Your Internship). Currently Ken Kaser is Director of the Conrad Hilton College at Sugar Land where an "Events Management" certificate is offered. Ken also is involved in recruiting students throughout the United States for the Conrad Hilton College.

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Table of Contents

Chapter 1 What is Hospitality Marketing? Chapter 2 Types of Hospitality Markets Chapter 3 Key Players in Hospitality Operations Chapter 4 Selling Hospitality Chapter 5 Hospitality Promotion Chapter 6 Promoting to Target Markets Chapter 7 Pricing and Financing Chapter 8 Hospitality Marketing Information Management Chapter 9 Product and Service Management Chapter 10 Distribution for Hospitality Chapter 11 Planning for the Future Chapter 12 Career Opportunities in the Hospitality Industry

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