Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
Product dimensions: 8.40 (w) x 10.82 (h) x 0.51 (d)
Meet the Author
Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curriculum; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.
Chapter 1 What is Hospitality Marketing? Chapter 2 Types of Hospitality Markets Chapter 3 Key Players in Hospitality Operations Chapter 4 Selling Hospitality Chapter 5 Hospitality Promotion Chapter 6 Promoting to Target Markets Chapter 7 Pricing and Financing Chapter 8 Hospitality Marketing Information Management Chapter 9 Product and Service Management Chapter 10 Distribution for Hospitality Chapter 11 Planning for the Future Chapter 12 Career Opportunities in the Hospitality Industry