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Hospitality Marketing Management, and NRAEF Workbook Package / Edition 4
     

Hospitality Marketing Management, and NRAEF Workbook Package / Edition 4

by Robert D. Reid, David C. Bojanic
 

ISBN-10: 047170864X

ISBN-13: 9780471708643

Pub. Date: 02/25/2005

Publisher: Wiley

Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).

Overview

Hospitality Marketing is the study of marketing theory, market segmentation and analysis, product and image development, sales planning, advertising, and public relations as it relates to the hospitality industry (hotels, tourism, foodservice, etc.).

Product Details

ISBN-13:
9780471708643
Publisher:
Wiley
Publication date:
02/25/2005
Edition description:
Older Edition
Product dimensions:
8.70(w) x 11.10(h) x 1.30(d)

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