×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Hospitality Marketing Management / Edition 5
     

Hospitality Marketing Management / Edition 5

4.0 2
by Robert D. Reid, David C. Bojanic
 

See All Formats & Editions

ISBN-10: 0470088583

ISBN-13: 9780470088586

Pub. Date: 02/09/2009

Publisher: Wiley

The ticket to successful marketing campaigns for the hospitality trade

While the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today’s hospitality marketer needs to be equally

Overview

The ticket to successful marketing campaigns for the hospitality trade

While the essentials of marketing are applicable everywhere, marketing for hospitality carries its own unique demands and circumstances. Moreover, the hospitality and tourism industry has developed and matured in recent years: today’s hospitality marketer needs to be equally as concerned with service and Internet optimization as with traditional marketing techniques.

Reid and Bojanic’s Hospitality Marketing Management—now in its Fifth Editionis a comprehensive resource that explores the foundations of marketing in the hospitality industry and its unique themes, including:

  • The roles of service and customer satisfaction in hospitality
  • Specific ways to achieve guest satisfaction through an understanding of consumer behavior, market segmentation, and positioning
  • Developing a marketing plan
  • Strategies for promotion and advertising
  • Pricing strategy

This new Fifth Edition also reflects recent trends and changes in the hospitality and tourism industry with new or expanded coverage of topics such as:

  • International marketing in a global economy
  • Tourism and destination marketing
  • Taking advantage of Internet marketing opportunities

With a practical focus on the application of marketing in the industry, Hospitality Marketing Management, Fifth Edition delivers all the tools readers need to successfully execute marketing campaigns for a hospitality business, no matter their specialty.

Product Details

ISBN-13:
9780470088586
Publisher:
Wiley
Publication date:
02/09/2009
Edition description:
Older Edition
Pages:
672
Sales rank:
823,829
Product dimensions:
8.50(w) x 10.80(h) x 1.30(d)

Table of Contents

The Functions of Marketing.

Introduction to Hospitality Services Marketing.

Understanding the Behavior of Hospitality Consumers.

Market Segmentation and Positioning.

Developing a Marketing Plan.

Information for Marketing Decisions.

Developing New Products and Services.

Product-Service Mix Strategy.

Distribution, Intermediaries, and Electronic Commerce.

Promotion and Advertising.

Advertising Media Planning.

Sales Promotions, Merchandising and Public Relations.

Personal Selling.

Pricing Strategy.

Using Menu Design as a Marketing Tool.

Index.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

Hospitality Marketing Management 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago