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Hospitality Marketing Management / Edition 4
     

Hospitality Marketing Management / Edition 4

by Robert D. Reid, David C. Bojanic
 

ISBN-10: 0471696102

ISBN-13: 9780471696100

Pub. Date: 03/28/2005

Publisher: Wiley

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

Overview

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

  • Includes coverage of tourism marketing
  • Features new material on marketing technology and it's implications in the hospitality industry
  • Offers international coverage
  • Provides new, applications approach to the discipline of marketing

Product Details

ISBN-13:
9780471696100
Publisher:
Wiley
Publication date:
03/28/2005
Edition description:
New Edition
Pages:
112
Product dimensions:
7.54(w) x 9.18(h) x 0.25(d)

Table of Contents

The Functions of Marketing.

Introduction to Hospitality Services Marketing.

Understanding the Behavior of Hospitality Consumers.

Market Segmentation and Positioning.

Developing a Marketing Plan.

Information for Marketing Decisions.

Developing New Products and Services.

Product-Service Mix Strategy.

Distribution, Intermediaries, and Electronic Commerce.

Promotion and Advertising.

Advertising Media Planning.

Sales Promotions, Merchandising and Public Relations.

Personal Selling.

Pricing Strategy.

Using Menu Design as a Marketing Tool.

Index.

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