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Posted November 2, 2009
When you combine basic human emotions and motivations with modern advertising and marketing, you get powerful sales messages, like the hundreds of pitches that hit most consumers every day. Most people in authority use psychological triggers to motivate others, conduct business successfully or get things done. Now, you can put this powerful force to work as you sell. Barry Feig brings you into the promotional strategies used by government and university think tanks, business firms and Madison Avenue. He devotes a chapter to each of the 16 "hot buttons" that motivate your customers, and he clearly explains the psychological dynamics of promoting your goods to them. Because of its plentiful examples, his book is a quick, entertaining read. If you want to know how to detect the real reasons customers might buy from you, so that you can sell to them, getAbstract recommends Feig's marketing lessons.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 19, 2007
This is some very old school thinking that is no longer relevant to current world marketing. Suggesting that the possibility of the demise of a loved one is a useful emotional button to push to increase profits is irresponsible. Along with traditionalism antics and religious slanders, I was shocked something like this would even print and made me feel like I was involved in sleazy car sales. The author even takes credit for a marketing campaign a co-worker came up with! Outrageous! Personally, I am all for freedom of speech and buying/reading what you support, but I would urge marketers, no matter what level of an organization they belong, to look to more responsible, ethical, and orginal ways of marketing. Instead, I would look for much better resources for current industry practices. This book is definitely being returned.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.