Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

by Barry Feig
     
 

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase yourSee more details below

Overview

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

Product Details

ISBN-13:
9781593375164
Publisher:
Adams Media
Publication date:
09/28/2006
Pages:
256
Product dimensions:
5.50(w) x 7.60(h) x 0.80(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >