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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
     

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

by Barry Feig
 
Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your

Overview

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.

Product Details

ISBN-13:
9781593375164
Publisher:
Adams Media
Publication date:
09/28/2006
Pages:
256
Product dimensions:
5.50(w) x 7.60(h) x 0.80(d)

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