Hot Marketing, Cool Profits: 200 Proven Sales and Marketing Ideas to Grow Your Business

Hot Marketing, Cool Profits: 200 Proven Sales and Marketing Ideas to Grow Your Business

by Roger Brooksbank
     
 

A paperback original

Small business owners and marketing managers must generally formulate competitive marketing while being saddled with farless- than-competitive budgets. In Hot Marketing, Cool Profits, 200 proven marketing ideas help to narrow the perception gap between the haves and have-nots. Twelve sections cover key areas relevant to

Overview

A paperback original

Small business owners and marketing managers must generally formulate competitive marketing while being saddled with farless- than-competitive budgets. In Hot Marketing, Cool Profits, 200 proven marketing ideas help to narrow the perception gap between the haves and have-nots. Twelve sections cover key areas relevant to small business marketers, from outlining a forceful marketing strategy to attracting free publicity, increasing marketing creativity, and more.

Roger Brooksbank, Ph.D. is an associate professor of marketing at Waikato University and internationally known author, consultant, and speaker.

Product Details

ISBN-13:
9780074711590
Publisher:
McGraw-Hill Companies, The
Publication date:
12/16/2002
Pages:
285
Product dimensions:
6.18(w) x 8.72(h) x 0.67(d)

Meet the Author

Roger Brooksbank, Ph.D. is an associate professor of marketing at Waikato University and internationally known author, consultant, and speaker.

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