Hotel Butlers, the Great Service Differentiators

Overview

ASK NOT WHAT THE BUTLER DID, BUT WHAT HE CAN DO FOR YOU

We all know the cliché from the movies and board games about the butler doing it, but what was it the butler did? In the hotel environment, the butler can be a failed experiment or a service facility that commands high-rack rates and keeps occupancy rates at 100%.

Where the butler fails in hotels, it is because he is cast in (frankly) degrading-to-the-profession roles such as "bath ...

See more details below
Paperback
$41.53
BN.com price
(Save 7%)$45.00 List Price
Other sellers (Paperback)
  • All (7) from $34.20   
  • New (6) from $34.20   
  • Used (1) from $41.52   
Sending request ...

Overview

ASK NOT WHAT THE BUTLER DID, BUT WHAT HE CAN DO FOR YOU

We all know the cliché from the movies and board games about the butler doing it, but what was it the butler did? In the hotel environment, the butler can be a failed experiment or a service facility that commands high-rack rates and keeps occupancy rates at 100%.

Where the butler fails in hotels, it is because he is cast in (frankly) degrading-to-the-profession roles such as "bath butler," "fireplace butler, "technology butler," "baby butler" (who provides rocking chairs and watches children), "dog butler," "ski butler," and "beach butler." The idea being that anything offering superior service in some small area is called a "butler" in an effort to siphon some of the prestige of the profession.

At least when the term valet was extended to "dumb valet," that furniture item upon which one lays out clothing for the following day, there was no pretense that this was the real item. Fortunately for the profession, the public were not fooled or taken in by these "dumb butlers" and the practice has faded relatively rapidly-before it could sour the public mind on the concept of butlers in hotels. Fortunately also for the butlers working in top hotels around the world, who do justice to the profession, and the hotel managements who have recognized the value butlers bring to the bottom line and the repute of their establishments.

In an industry that is completely premised on the idea of service, and in which service is a key differentiator, it's a no-brainer to institute butler service. Butlers have always represented the pinnacle in service quality. This book will go a long way toward bringing about and keeping on track a butler program.

When used in conjunction with standard on-site training, it will cement in place a very successful butler service that will

- Allow rack rates to be raised
- Create a loyal following of repeat visitors
- Enhance word of mouth
- Increase new business
- Raise service standards throughout the facility.

All of which make the investment very sound.

If you would like to become a butler in a hospitality setting, or think your hotel, spa, resort or private villa could benefit from an honest-to-goodness butler program, read this book.

Read More Show Less

Product Details

  • ISBN-13: 9781439226483
  • Publisher: BookSurge, LLC
  • Publication date: 3/12/2009
  • Pages: 414
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.85 (d)

Meet the Author

Steven Ferry, born and raised in England, has published more than twenty books since he began his writing career. Prior to that he worked as a butler, and before that, as a teacher. He now lives in Florida and New Mexico with his wife, where he continues to write, teach and consult.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)