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How A Blog Held Off the Most Powerful Union in America
     

How A Blog Held Off the Most Powerful Union in America

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by Paul Levy
 

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There is a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America.

Overview

There is a new arrow in the quiver that can be used by firms that are being attacked in a corporate campaign. Social media offers an effective remedy, if used early, thoughtfully, and decisively. This book tells the story of one such counter-campaign, a story of how a blog held off the most powerful union in America.

Product Details

BN ID:
2940044516472
Publisher:
Paul Levy
Publication date:
05/05/2013
Sold by:
Smashwords
Format:
NOOK Book
File size:
267 KB

Meet the Author

Paul F. Levy was President and CEO of Beth Israel Deaconess Medical Center from 2002-2011. Previous leadership positions included Executive Dean for Administration of Harvard Medical School (1998-2002); Executive Director of the MA Water Resources Authority (1987-1992); Chairman of the MA Department of Public Utilities (1983-1987); and Director of the Arkansas Department of Energy (1979-1981).He is the author of "Goal Play! Leadership lessons from soccer field."

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How a Blog Held Off the Most Powerful Union in America 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
Modern communication methods such as blogs offer tremendous power, but it's not always clear how to take advantage of them. In this engaging book, a hospital executive provides rare insight into how he used a blog to provide information and perspective as a union looked to move into Boston. It's a must-read for anyone who wants to strategically use a blog.