How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them / Edition 1

How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them / Edition 1

by Jim Aitchison
     
 

ISBN-10: 0470820551

ISBN-13: 9780470820551

Pub. Date: 05/23/2002

Publisher: Wiley

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.

Overview

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.

Product Details

ISBN-13:
9780470820551
Publisher:
Wiley
Publication date:
05/23/2002
Pages:
400
Product dimensions:
7.40(w) x 10.10(h) x 1.40(d)

Table of Contents

Preface
Foreword
Introduction
Acknowledgments

Apparel and Accessories
Automotive/Cars
Automotive/Commercial Vehicles
Automotive/Petroleum Products
Banking, Financial Services, Insurance
Beverages
Cosmetics, Toiletries, Personal Hygiene
Fast Food
Fast Moving Consumer Goods
Food, Confectionery
Home Improvement and Decoration
Household Equipment and Appliances
Information Technology and dot.coms
Institutional and Government
Media
Office Equipment and Supplies
Petfood and Accessories
Retail
Services
Telecommunications and Postal Services
Travel and Tourism
Index

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