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The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.
Preface Foreword Introduction Acknowledgments
Apparel and Accessories Automotive/Cars Automotive/Commercial Vehicles Automotive/Petroleum Products Banking, Financial Services, Insurance Beverages Cosmetics, Toiletries, Personal Hygiene Fast Food Fast Moving Consumer Goods Food, Confectionery Home Improvement and Decoration Household Equipment and Appliances Information Technology and dot.coms Institutional and Government Media Office Equipment and Supplies Petfood and Accessories Retail Services Telecommunications and Postal Services Travel and Tourism Index