How Being a Design-Driven Company Will Get You From Good to Great [NOOK Book]

Overview

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.

You need a development process that centers on people and experience. You need to incent everyone to be part of it. ...

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How Being a Design-Driven Company Will Get You From Good to Great

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Overview

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Building the shared understandings, values, and commitments that make for a truly outstanding design- and experience-driven company.

You need a development process that centers on people and experience. You need to incent everyone to be part of it. You need a marketing process that can communicate those ideas, with design integral to it all. And you need an engineering system that understands that design values are part of the marketing, engineering, manufacturing, and delivery equations....

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Product Details

  • ISBN-13: 9780132476645
  • Publisher: Pearson Education
  • Publication date: 12/29/2009
  • Series: FT Press Delivers Elements
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 11
  • File size: 244 KB

Meet the Author

Robert Brunner founded Apple’s legendary Industrial Design Group, which designed the original Macintosh PowerBook, Newton, and 20th Anniversary Mac. As a partner at Pentagram, he worked with Fortune 500 companies including Nike, Microsoft, HP, Dell, and Nokia. In early 2007, he founded Ammunition, a product design, brand, and interactive development consultancy. Brunner’s product designs are included in the permanent collection of the Museum of Modern Art (MoMA). He teaches advanced product design at Stanford University. Stewart Emery, a father of the Human Potential Movement, served as the first CEO of est, cofounded Actualizations, led seminars in dozens of countries, and has coached over 12,000 people in the last three decades. He is the bestselling author of Actualizations: You Don’t Have to Rehearse to Be Yourself and The Owner’s Manual For Your Life. As a consultant, he asked the questions that led MasterCard to its legendary “Priceless” campaign.
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