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Publishers WeeklyThe fundamental concepts behind business growth have changed dramatically in recent years due to oversupply, a weak global economy, a glut of competing businesses, and the rapid growth of the Internet. What was once a supply chain issue is now a demand chain issue. To foster growth in anemic economies and maintain market share is a major challenge but, by analyzing what customers truly want, being more sophisticated about market demographics, and gaining a deep understanding of increased customer sophistication, Kash (The New Law of Demand and Supply) and Calhoun (CEO of The Nielsen Company) believe companies can succeed. The experience the authors hold in business consultation and management clearly shows and, though their focus on market differentiation and customer research might seem self-evident, it can still prove useful to business owners looking to navigate the new global environment. The authors write clearly and expect a basic understanding of business analysis and marketing from their readers. While their first combined effort won't start any fires, many will find it useful.
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