Though the Internet is considered to be a virtual place – where customers
cannot see the sellers and vice-versa – the personalities of both of them are very much significant to the other.
If you aspire to become a successful Internet marketer, you need to have a
personality that comes across as affable and supportive to your potential
customers. This is what induces them to deal with you.
The best part is that the design of the Internet today is such that it is very much
possible to project such a personality.
Here is a book that can show how you can do that – build your personality to build your business.