How Did I Get Here?: The Ascent of an Unlikely CEO

How Did I Get Here?: The Ascent of an Unlikely CEO

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by Tony Hawk
     
 

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The most famous skateboarder ever shares the business secrets to his success!

He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his

Overview

The most famous skateboarder ever shares the business secrets to his success!

He's the man who put skateboarding on the map. He's the first to land a 900 (two and a half full rotations). He's also among the richest pitchmen in any sport. And, in a sport that's especially youth-oriented, Tony Hawk, a 40-something father of four, still connects with his audience by staying true to who he is.

Moving easily between the ramp and the boardroom, Tony currently runs one of the most acclaimed action sports companies, a clothing line, and video game series bearing his name that has sold over $1 billion worldwide, making it the biggest selling action sports game franchise in game history. He has secured endorsement deals with major brands such as McDonalds, Intel, T-Mobile and Kohl's; started the Boom Boom HuckJam action sports tour; and achieved worldwide acclaim from the ESPN X Games.

Filled with Tony's typical modesty and humor, How Did I Get Here? tells the amazing story behind Tony Hawk's unprecedented success from skateboarder to CEO, and the secrets behind his lasting appeal. You'll find out how authenticity has served him well in all his achievements. You'll also understand how his story has shaped many of his fundamental values, including his huge desire to win and his strong sense of realism.

Get the inside story of Tony Hawk beyond the skateboard as he answers the question: How Did I Get Here?

Product Details

ISBN-13:
9780470930212
Publisher:
Wiley
Publication date:
09/14/2010
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
2 MB

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Meet the Author

TONY HAWK is the most famous and influential skateboarder of all time. In the 1980s and 1990s, he was instrumental in skateboarding's transformation from fringe pursuit to respected sport. He is the founder, President, and CEO of Tony Hawk, Inc., which he continues to develop and grow. He is also the founder of the Tony Hawk Foundation, which works to create skateparks and empower youth in low-income communities.

PAT HAWK is Tony's older sister; she began working with him in 1995 at Birdhouse Skateboards. In 1997, they created Tony Hawk, Inc. Pat has been Vice President and COO of Tony Hawk, Inc. since then and continues to manage its day-to-day operations. Pat is on the Board of Directors of the Tony Hawk Foundation.

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How Did I Get Here: The Ascent of an Unlikely CEO 4.4 out of 5 based on 0 ratings. 10 reviews.
Anonymous More than 1 year ago
I like try every style this guy does!!!!!this is a must read
Anonymous More than 1 year ago
Tony Hawk has really enspierd me to push harder on becoming a good skateboarder I definitely recommend this book one thing that really made me feel good is when Lance Mountain said "you dont have to be a good skateboarder to love it."
Anonymous More than 1 year ago
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Trust famous professional skateboarder Tony Hawk to take you on a zooming journey in this autobiographical spin that whirls from his first wheels to his chief executive desk. He discusses his background through colorful personal experiences and offers business advice on "how to sell celebrity.without selling out." Hawk peppers his book with amusing short stories and email snippets from both ardent enthusiasts and ranting critics. His casual, honest, good-humored personality spills onto the page, but expect to be inspired rather than educated. Although some of his career advice seems far off or irrelevant for the typical entrepreneur, his book certainly contains useful marketing advice. getAbstract applauds Hawk's energized spirit and recommends his saga to advertising managers, marketing directors, individuals with avant-garde dreams of reaching the top, and, of course, adrenaline junkies - because it's not just a read, it's a ride.
Anonymous More than 1 year ago
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SAHARATEA More than 1 year ago
Having two sons who used to watch that awful show, Jackass, I know who Tony Hawk is, and can understand how he's become such an icon in both sports and entertainment. How can you not like a guy riding a bike through a loop de loop, into the ocean, wearing a chicken suit? Not taking himself too seriously seems to be his attitude, and he explains how that has worked for him in this new book, How Did I Get Here? You can almost hear him laugh as he asks that, as his business smarts and wise choices have made him one of the wealthiest non-mainstream sports personas out there despite his low-key image. As a franchise, he's been successful, seeming to catch on to pop culture trends (like Twitter) early on and manipulating them successfully. Raising a family as well as his business hasn't been easy, but mistakes that were made were usually overshadowed by successes soon after. A team mentality endures in Tony Hawk Inc., which sponsors skate boarding and other sports events as well as designing merchandise to market to fans. Some considered him a sell-out for selling Tony Hawk bedspreads for little kids, but he justifies it expertly, explaining that given the popularity of skateboarding, somebody was going to make little kids bedspreads with skateboards no matter what, so why not do it and make them cool? This justification goes on into his endorsement of numerous other products. Going beyond the fame though, he also creates the Tony Hawk Foundation that raises money for different nonprofits and assists low-income areas to create community centers for skating as a means of socialization, positive peer influence (yes, but while he hangs out with Bam Margera!), and exercise. So, does the book offer savvy business advice for other wannabe entrepreneurs? Not really-and it doesn't intend to. Instead it's more of a history book of the era of skateboarding, MTV, social networking, and hoodies. A snapshot of the time period, it is enjoyable to read but hardly in-depth. A fan would enjoy it, and he does give some valuable advice (although the generic kind). I found it a pretty light read but did enjoy seeing how a brand name is made and the challenges that come with what is essentially marketing yourself. He seems a genuinely nice guy with refreshing honesty and candor, and that may be why one of his suggestions for success involves having good lawyers!
Anonymous More than 1 year ago
thnfl88_foley More than 1 year ago
Awesome.