How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising / Edition 1
  • How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising / Edition 1
  • How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising / Edition 1
  • How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising / Edition 1
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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising / Edition 1

by Jean-Marie Dru
     
 

ISBN-10: 0230600697

ISBN-13: 9780230600690

Pub. Date: 09/04/2007

Publisher: St. Martin's Press

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his

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Overview

In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.

Product Details

ISBN-13:
9780230600690
Publisher:
St. Martin's Press
Publication date:
09/04/2007
Edition description:
First Edition
Pages:
256
Product dimensions:
6.42(w) x 9.43(h) x 0.97(d)

Table of Contents

Part One THINKING DIFFERENTLY

1. The Method
(Or why our way of working makes our agency a different kind of company)
2. The Product
(Or why advertising has to change in a world of interactive dominance)
3. The Media
(Or why advertising is entering an era without barriers)
4. The Agency
(Or why the agency of the future will be a cultural laboratory)

Part Two ACTING DIFFERENTLY

5. Culture
(Or how a company culture can become its key competitive asset)
6. Values
(Or how company values that come at no cost have no worth)
7. Skills
(Or how our company has nurtured special skills)
8. Principles
(Or how to create a culture that fosters principles that go against convention)

Part Three BEHAVING DIFFERENTLY

9. The Advertising Man
(Or what Lee Clow can teach others about advertising )
10. The Brand
(Or why companies should think of themselves as brands)

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