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From the Publisher
"You can't do big things in business if you're content with doing things a little better than everyone else. In an era of hyper-competition and non-stop innovation, the most successful competitors are the most disruptive competitors--companies that reshape the sense of what's possible in their industry. In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works--and how his ideas can help you rethink how your company works and wins. Business is too exciting (and too demanding) for business as usual. This book shows you what comes next."
--William C. Taylor, Founding Editor of Fast Company and co-author of Mavericks at Work
"From the CEO down, we live at a time when every organisation should be looking at their business in a creative way. If you don't know how to do it, read this book. Jean- Marie Dru gives you the blueprint, and entertains you as well "
--Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival
"Quite simply and without a shadow of a doubt the best book about advertising ever written. Jean-Marie Dru, the giant brain of our business of our time, divulges the trade secrets of Disruption in full. And the work is a treasure trove of brilliant examples and anecdotes--every page you turn is an inspiration and a joy."
--Donald Gunn, Founder, The Gunn Report
"Disrupt or be disrupted. Disrupt or die. This is the captivating story of implementing the most powerful idea in business today."
--Tom Peters, author of In Search of Excellence and Re-imagine
"All great breakthrough business ideas have involved breaking with convention, but Dru’s penchant for articulating the need for creative destruction brings decisiveness and encouragement to a field that constantly searches for ways to bring renewal to the process."
Praise for Beyond Disruption:
"A whirlwind ride packed full of ideas and genuine insights."--Marketing
"I love this book. I can say unequivocally that no piece of business writing has ever dovetailed better with my . . . view of the world."--Tom Peters