How Does Advertising Impact Teen Behavior?

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Editorial Reviews

KLIATT - Daniel Levinson
Greenhaven Press has long produced a variety of series dealing with current events (Opposing Viewpoints, Current Controversies, etc.) that marshal a variety of pro/con essays and argument excerpts. (Opposing Viewpoints is also available for purchase in a Gale computer database version.) The At Issue series titles are shorter than those two series, and don't organize articles by subtopic. They have individual titles grouped under broader topics. Some individual book topics are policy oriented (oil drilling in the Arctic, foreign oil dependence, the future of the US economy), but many are more likely to hit teens where they live: reality TV, censorship of music lyrics, and advertising and teen behavior. Mass Media and Teen Issues are the more unusual and interesting volumes. The TV volume has reprinted articles from a variety of sources, including The Columbia Journalism Review, The Nation and US Catholic. They run 5 to 15 pages each, and offer basically pro/con pairs: reality shows have some positive attributes vs. negative influence; positive religious message vs. an amoral one, and so forth. It ends with two more open-ended topics: that such shows promote a democratic view of society and can motivate generosity across the country. Many titles run under 100 pages of text, and pages are airy, not crammed with hard-to-read small font text. All sport attractive black covers with bright color illustrations. As with all the Greenhaven current events books, some articles and topics are more likely than others to seem stale quickly. And given the relatively high prices, these probably are for larger school and public libraries only. Reviewer: Daniel Levinson
School Library Journal

Gr 9 Up

A range of opinions on divisive issues is presented in these collections of essays compiled from online sources, periodicals, and congressional testimony. Music Lyrics explores the issues surrounding the censorship of violent and misogynistic rap and hip-hop lyrics. Contributors address freedom of speech, the impact of song content on young people's behavior, violence and sexism in our culture, and the rights and responsibilities of both recording artists and record companies. Opposing points of view are presented on whether violent lyrics or censorship is more harmful to children, whether rap is unfairly targeted for censorship, and whether advisory labels are effective. Graphic lyrics are included. Advertising is a well-rounded assortment of essays that covers the most salient discussion points in the debate about what impact advertising has on teen behavior. Authors address the role it plays in childhood obesity, smoking, and brand loyalty. Web advertising, corporate presence in schools, and military marketing garner particular attention. In both titles, a summary paragraph precedes each chapter, and section headings break up the text for ease of understanding. Essays vary in difficulty and tone, from conversational to scholarly. Each volume includes an annotated list of organizations to contact. Fine additions.-Amy Pickett, Ridley High School, Folsom, PA

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Product Details

  • ISBN-13: 9780737739237
  • Publisher: Cengage Gale
  • Publication date: 4/10/2008
  • Series: At Issue Series: Teen Issues
  • Pages: 88
  • Age range: 15 - 17 Years
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.20 (d)

Table of Contents

Introduction     7
Teens Encounter Advertising from a Variety of Sources$dAmerican Academy of Pediatrics     11
Advertisers View Teens as Marketing Opportunities   Mary Story   Simone French     19
Brands, Not Marketers, Define Teens   Deanna Zammit     28
Advertisers Seek Early Brand Loyalty from Youths   Julie Bosman     31
Advertising Alone Cannot Be Blamed for Childhood Obesity   Chris Moerdyk     35
Humorous Advertisements Get Teens to Stop Smoking   Lianne George     39
Innovative Advertisements Can Prevent Teen Smoking   Theresa Howard     44
Junk Food Advertising Is Contributing to Childhood Obesity   Elizabeth Olson     48
Television Advertising May Play a Role in Childhood Obesity   Sonia Livingstone     53
Teens and Parents Should Be Wary of Military Marketing   Josh Golin     66
Organizations to Contact     73
Bibliography     80
Index     85
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