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From Barnes & Noble
That successful companies don't do dumb things sounds like a no-brainer, but actually, this tautology is a post facto conclusion. The real crux question is how do these industry leaders avoid the mess-ups that lead many companies down the slide of mediocrity. In this memorable bullet point of a book, consultant Neil Smith ticks off the eight hidden barriers that many managers ignore while they are doing everything else right. Filled with tips, corrections, and anecdotes, How Excellent Companies Avoid Dumb Things can help transform a dull business commute into a brain-stimulating session.