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Overview

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they ...
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How Google Works

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Overview

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
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Editorial Reviews

From Barnes & Noble

"We want Google," said one of its founders, "to be the third half of your brain." Over the past decade, two of the prime movers in achieving that goal were ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, the authors of this book. In this page-turner, mind-elevating primer, they answer the question that beckons every entrepreneur dreamer: How do you make a $60 billion corporate giant thrive—and expand? Their responses are no pie-in-the-sky generalizations. They write with pertinent specificity about matters that concern every business owner and, every manager: corporate culture, decision-making, communication, innovation, talent-finding, and encouraging employee creativity.

Library Journal
04/15/2014
A guidebook on Google's best business practices, offered in the spirit of the company's openness. With a 100,000-copy first printing.
Publishers Weekly
09/01/2014
Turn off your phone, lock the door, and settle down for an entertaining and educational book about Google, the company everyone wonders about, written by insiders Schmidt, Google executive chairman; and Rosenberg, consultant to co-founder Larry Page. From page one, the stories, whether about the early days at Google or the company's unusual, occasionally outrageous, but brilliant business practices, are irresistible. Readers will learn how to manage "smart creatives," develop a "culture of Yes," and craft a meaningful mission statement. This enthusiastic manifesto encourages readers – and leaders - to "habitually overcommunicate" and "set (almost) unattainable goals." Still, it might be interesting to learn how the rest of the company feels about the "20 percent time" program for individual projects that applies to engineers but apparently not to anyone else. There might be more underneath the rock than we're allowed to see. The inevitable comparison to Apple leaves Google positioned–of course–as taking the high road. The book's clearly propaganda, but that can be easily forgiven in the course of such an energized and exciting primer on creating a company and workforce prepared to meet an "inspiring" future. (Sept.)
From the Publisher
"An informative and creatively multilayered Google guidebook from the businessman's perspective."—Kirkus
Kirkus Reviews
2014-07-22
Two distinguished technology executives share the methodology behind what made Google a global business leader. Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today's digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places "Googlers" front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google's effective "growth mindset" hiring practices, staff meeting maximization, email tips, and the company's effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google's historically impressive culture of "smart creatives" reflect the firm's legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like "Wave" and "Buzz" while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation. An informative and creatively multilayered Google guidebook from the businessman's perspective.
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Product Details

  • ISBN-13: 9781455582334
  • Publisher: Grand Central Publishing
  • Publication date: 9/23/2014
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Pages: 320
  • Sales rank: 18,324
  • File size: 5 MB

Meet the Author

Jonathan Rosenberg joined Google in 2002 and managed the design and development of the company's consumer, advertiser, and partner products, including Search, Ads, Gmail, Android, Apps, and Chrome. He is currently an advisor to Google CEO Larry Page.

Eric Schmidt served as Google's CEO from 2001 to 2011. During that time he shepherded the company's growth from a Silicon Valley start-up to a global technology leader that today has over $55 billion in annual revenues and offices in more than 40 countries. Eric is now Google's executive chairman.
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Customer Reviews

Average Rating 5
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Sort by: Showing all of 3 Customer Reviews
  • Posted November 21, 2014

    Superb

    After reading numerous business books, especially everything written on Apple & its culture, it was refreshing to see a spirited exposé of another tech giant & which of their strategies are similar & which are polar opposite, yet still lead to success. Lots of really good insights & models to learn from.

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  • Posted October 18, 2014

    An easy 5 and a great read! This is an excellent book on so many

    An easy 5 and a great read! This is an excellent book on so many levels. If you've been dazzled by Google's success in the Silicon Valley era, and wanted to figure out "how the hell did they manage to do it?!" Then this is the book for you. And who better can tell the story than the guys who helped make it happen -- [Eric Schmidt, former CEO and current Executive Chairman] and [Jonathan Rosenberg, former SVP of Products and a current advisor to Larry Page]? In this book, they share their experience and spell out how any company/start-up can follow Google's example and become what Google became. The book is more about business and management, setting strategy, and acting in an age where disruption is and will be taking over almost every incumbent technology, and most importantly, talks about how to hire and keep the best people out there [which Google calls "smart creatives"]. It explains all of this and much more in a very enjoyable, humorous way. Providing many inside stories from Google, and also from the authors' past experience at other companies. They weren't even afraid or ashamed to admit and talk about some "failures"; be it in some of Google products [read Wave, Buzz, ..], or some perceptions or decisions they had made, which added more authenticity to this book.
    A definite must-read for future and aspiring leaders, humorous, straight to the point, page-turning [I intend to read 20 pages and finish a chapter or 2 without even noticing it!], never wanted it to end, and when it did I just thought "hell, I need to read more of it!". Highly recommended! :)

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  • Posted September 23, 2014

    I'm a 4 year Googler and people ask me all the time what it's li

    I'm a 4 year Googler and people ask me all the time what it's like to work here.  It's been so hard to explain the culture, insight and magic that makes Google... GOOGLE, but Eric and JR's new book, "How Google Works" captures it perfectly.  It's not only HOW we do things but WHY we make certain decisions, WHO the types of people we hire are and what technology shifts are leading the next evolution of Google's future.  I'm clearly biased but as someone who as previously worked at Nike, Nickelodeon and a couple of startups, Google is truly a unique and magical place.  Whether you're a senior executive leading your organization into the future or a college grad preparing for a career in the 21st century, How Google Works is a fun and insightful read.

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