Reference & Research Book News
"Watson provides a unique perspective on business and professional ethics. For him there is no gray area; accountability, an inner self, and positive thinking constitute a philosophy of life that is intrinsic to personal and organizational success. What is right is the only acceptable leadership path. To that end, Watson utilizes a series of short vignettes of various companies (e.g., Caterpillar Tractor, UPS, and Toys R Us) to examine contemporary organizational leadership. Covering a range of topics, from avarice to employee welfare and product quality control, Watson illustrates his moral and ethical guidelines: choose the best things over good things, listen to your inner voice, cultivate the right dominating desires, guide your actions by civilization's highest standards, not by your immediate desires, and do things because they are praiseworthy not because they are popular. The author eloquently argues that today's leaders do not have to compromise their moral and ethical principles to achieve personal and professional success. Even those who disagree with Watson's philosophy will find his well-written and timely book interesting. Recommended. General readers, all levels of undergraduate students, and practitioners."