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From the Publisher
"Watson offers practical ideas that others have used to achieve greater levels of honesty and integrity, particularly in the workplace, but in other areas of their lives as well. Step-by-step, he discusses 15 key principles about honesty in business, demonstrating the powerful, positive impact honesty and integrity can have on the workplace. Numerous examples of exemplary leaders, such as Jim Casey of UPS, George Schaefer of Caterpillar Tractor, Charles Lazarus of Toys 'R' Us, and Gertrude Boyle of Columbia Sportswear, are incorporated throughout the text. Academic but accessible to the general reader."
Reference & Research Book News
"Watson provides a unique perspective on business and professional ethics. For him there is no gray area; accountability, an inner self, and positive thinking constitute a philosophy of life that is intrinsic to personal and organizational success. What is right is the only acceptable leadership path. To that end, Watson utilizes a series of short vignettes of various companies (e.g., Caterpillar Tractor, UPS, and Toys R Us) to examine contemporary organizational leadership. Covering a range of topics, from avarice to employee welfare and product quality control, Watson illustrates his moral and ethical guidelines: choose the best things over good things, listen to your inner voice, cultivate the right dominating desires, guide your actions by civilization's highest standards, not by your immediate desires, and do things because they are praiseworthy not because they are popular. The author eloquently argues that today's leaders do not have to compromise their moral and ethical principles to achieve personal and professional success. Even those who disagree with Watson's philosophy will find his well-written and timely book interesting. Recommended. General readers, all levels of undergraduate students, and practitioners."