The New York Times
How I Became a Famous Novelistby Steve Hely
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What Pete Tarslaw wants is simple enough: a realistic amount of fame that will open new avenues of sexual opportunity; the kind of financial comfort that will allow him to spend his life pursuing hobbies such as boating or skeet shooting at his stately home by the ocean or a scenic lake; andperhaps mostly importantlythe chance to humiliate his ex-girlfriend at her wedding. This is the story of how he succeeds in getting it all, and what it costs him in the end.
Narrated by an unlikely literary legend, How I Became A Famous Novelist pinballs from the post-college slums of Boston, to the fear-drenched halls of Manhattan's publishing houses, from the gloomy purity of Montana’s foremost writing workshop to the hedonistic hotel bars of the Sunset Strip. The horrifying, hilarious tale of how Pete’s pile of garbage” called The Tornado Ashes Club became the most talked about, blogged about, read, admired, and reviled novel in America will change everything you think you know about literature, appearance, truth, beauty, and those people out there, somewhere in America, who still care about books.
The New York Times
The Washington Post
Biting, hilarious and improbably affectionate, comedy writer Hely's debut skewers the literary world with a sendup of the quest to write the Great American Novel. Words are Pete Tarslaw's thing, and after watching a bestselling novelist prattle on about the truth, his "calling" and other ridiculous ideas on TV, Pete concludes that the sole way to save face at his ex-girlfriend's upcoming wedding is to become a famous novelist himself. His quest to construct a by-the-numbers bestseller is guided by rules like "At dull points include descriptions of delicious meals" and where to live ("An easy way to get credibility as an author is to live someplace rugged"), though the real adventure starts once he bags $15,000 for The Tornado Ashes Club: his dance card is full of one-night stands, dizzying meet-and-greets with Hollywood big shots and appearances at grad schools. Meanwhile, Pete senses his moral barometer plummet as his Amazon ranking rises. Granted, Hely's shooting at some pretty easy targets that have been hit before, but it's hard not to love the way he does it with such merciless zeal. (July)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Pete Tarslaw wants to make a lot of money without working too hard, so he can live well, have a house with a great ocean view, and humiliate his ex-girlfriend at her wedding. Losing the marginally legal job he had provides incentive to take on the task of writing a best-selling novel. Approaching the job as a cynic, he researches what people like to read, selects the salient components (murder, mysterious missions, lyrical prose, scenes from places where lots of readers live, easy-to-describe landscapes), and writes his novel. His book is published, becomes popular, gains mixed reviews. In his television interview with an admiring reporter, he stuns the world by revealing his cynical approach to literature and accuses other best-selling authors of using the same tactic. Controversy erupts; book sales rise. Pete is then arrested for the work done at his previous job. More publicity creates more book sales. Pete then writes his memoir, receiving an enormous advance and attaining his dream. VERDICT Hely, a comedy writer for David Letterman and the Fox cartoon comedy American Dad and coauthor of The Ridiculous Race, slams the writing, publishing, bookselling, and book-reviewing world in a funny, thought-provoking, cynical story about being successful for all the wrong reasons.—Joanna M. Burkhardt, Univ. of Rhode Island Libs., Providence
Joanna M. Burkhardt
“Brilliant . . . How I Became a Famous Novelist is a cheeky book and a brave one, all but naming real-life literary emperors sans clothes. . . . I was sold and sold again . . . [by Hely’s] subtle zingers. . . . The cynicism is delicious, the humor never broad, with just enough modesty and conscience seeping into the story to make our con artist lovable. . . . I rooted for Pete, a scheming underachiever whom the late great humorist Max Shulman would have been proud to call his own. I may have read a funnier book in the last twenty years, but at this moment I’m hard-pressed to name it.”The Washington Post
“Steve Hely needed to know how to write very well in order to write as miserably as he does in How I Became a Famous Novelist. In a satirical novel that is a gag-packed assault on fictitious best-selling fiction, Mr. Hely . . . takes aim at genre after genre and manages to savage them all. Without really straining credulity, [his] travels through the world of publishing become exuberantly farflung. Mr. Hely has deftly clobbered the popular-book business, [taking] aim at lucrative ‘tidy candy-packaged novels you wrapped up and gave as presents,’ the kinds of books that go ‘from store shelves to home shelves to used-book sales unread.’ His complaints about such books are very funny. They’d be even funnier if they weren’t true.”The New York Times
“A savagely funny, well observed skewering of the current state of best-selling fiction of all genres: a surprisingly affectionate story of a confused life.”NPR.org (“Three Books for the Contemplative Comic”)
“What makes this book especially funny and satisfying is that it lampoons an aspect of American culture that doesn't get parodied as often as others, such as film and television. The book industry is no less deserving. After all, this is a country that made The Bridges of Madison County and The Secret runaway bestsellers. . . . Hely has put together a book that so perfectly and hilariously skewers the publishing industry, it’s amazing that he could find anyone to print it. It’s time to prove we’re smarter than the book business thinks we are and make his novel as big a hit as the Da Vinci Code.”The New York Post
“If this book doesn't make you laugh, you may need a new funny bone.”People (4 stars)
“Hely’s story offers a pitch-perfect takeoff on the insipid conventions of the best-seller racks and combines the expected caustic wit with an unexpected depth of emotional insight.”Austin American-Statesman (Summer Reading Pick)
“How I Became a Famous Novelist has a laugh-out-loud quotient inappropriately high for reading in public. [I] yukked so hard that yogurt shot out my nose.” St. Louis Post-Dispatch
“Hely has written a captivating novel about writing a bestselling novel, while doing as little work as possible. The fake New York Times bestseller list alone is worth the price of this book!”Shelf Awareness
“A witty and urbane novel about, well, a guy . . . setting out to write the best-selling novel of all time, and lucky us, we get to go along for the ride.”Cape Cod Times
“You’d have to be pretty cheeky to name your first book How I Became a Famous Novelist . . . [and] Steve Hely has as much cheek as Alvin and the rest of the Chipmunks.” The New York Times Paper Cuts blog
“[A] penetrating satire.”Huffington Post’s Best Books of 2009 Honorable Mention
“A funny, thought-provoking, cynical story about being successful for all the wrong reasons.”Library Journal
“Biting, hilarious, and improbably affectionate.”Publishers Weekly
“A hilarious send-up of literary pretensions and celebrity culture. . . . Will hit close to home for publishers, writers, and readers.”USA Today
“The hilarity level of this book is not an idle threat. . . . No one connected to bookswriters, writing teachers, lit agents, publishers, critics, book buyersgets off unskewered by Hely’s rapier pen. But out of the irony emerges something that feels like genuine reverence for great books, and for those who write out of honesty. For fellow book lovers weary of tracking book sales trends, Hely’s warp-up might even feel like catharsis.”Amazon.com (Best Books of July 2009)
“A satiric, facetious, and laugh-out-loud funny first novel.”Kirkus (starred review)
"It may seem like an act of deep cynicism to name a biting satire of publishing, in which one of its would-be darlings exploits the industry’s weaknesses for fortune’s sake, as a standout in a year in which print media shed nearly 90,000 jobs. But only someone who loved books could lay bare the process by which college-application ghostwriter Pete Tarslaw sets out to write the James-Patterson-meets-Paulo-Coelho novel The Tornado Ashes Club, a nonsensical pastiche whose excerpts, along with fatuous blurbs and too-real-to-be-true bestseller lists, act as waystations on the way to Tarslaw’s rise and inevitable fall. Sucker-punching everyone from William Faulkner to Oprah, How I Became a Famous Novelist’s narrator would be despicable if he weren’t so self-aware, and his misguided conviction fuels a series of Swiftian encounters rounded out by a note-perfect ending affirming and smashing the brass ring he thought he was chasing all along." A.V. Club
“It takes a very good writer to pull of a parody like this, and Hely is a very good writer. . . . A hilariously apt pastiche of our Oprah-fied fictional world . . . [that] gleefully decapitates not just an entire industry but an entire culture. What’s best about How I Became a Famous Novelist is that Hely is a superb mimic, changing (fictional) fictional styles at a page’s notice: He can do pastoral, he can do old-fashioned nostalgia, he can do pseudo-lit, he can do broken English. But most of all, he can do sharp and funny. All through the book, I kept imagining him writing a note-perfect parody and, as he did so, laughing convulsively. I certainly did. . . . Many novels claim to be very funny, though few genuinely are. How I Became a Famous Novelist is. Genuinely. Funny.”Globe and Mail
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Read an Excerpt
HOW I BECAME A FAMOUS NOVELIST
By STEVE HELY
Black CatCopyright © 2009 Steve Hely
All right reserved.
Chapter OneIn strewn banners that lay like streamers from a longago parade the sun's fading seraphim rays gleamed onto the hood of the old Ford and ribboned the steel with the meek orange of a June tomato straining at the vine. From the back seat, door open, her nimble fingers moved along the guitar like a weaver's on a loom. Stitching a song. The cloth she made was a cry of aching American chords, dreamlike warbles built to travel miles of lonesome road. They faded into the twilight, and Silas leaned back on the asphalt, as if to watch them drift into the Arkansas mist.
Away from them, across the field of low-cut durum wheat, they saw Evangeline's frame, outlined pale in shadow against the highway sky, as it trembled.
That's the way it is with a song, isn't it? she said. The way it quivers in your heart. Quivers like the wing of a little bird.
In a story too. He spoke it softly in a voice that let her hear how close they were. That's the way it is with a story. Turns your heart into a bird.
-from The Tornado Ashes Club, by Pete Tarslaw (me)
You have to understand how bad things were for me back then.
I'd leave my radio alarm set to full volume at the far end of the AM dial, so every morning at seven-thirty I'd wake up to staticmixed with a rabid minister screeching in Haitian Creole, because for sheer bracing power that sound cannot be bested. When the alarm went off I'd have no choice but to eject myself from my bed, panting, infuriated, flailing everywhere. I'd have to pee really bad.
There'd be either one or two beer bottles filled with urine next to my bed. I used to drink five or six beers before going to sleep, but I'm much too lazy to get up in the night to go to the bathroom. My roommate Hobart, who was a med student, only once brought up the public health implications of this arrangement. My feeling was, if he wanted to do something about it, terrific.
Sometimes I'd wake up wearing my jeans. I wore jeans daily because jeans can double as a napkin, and sometimes I fell asleep without bothering to take them off. So, often when I woke up I'd be covered in a film of sick feverish sweat. This was a blessing in a way, because it forced me to take a daily shower, which otherwise I might've done without.
Walking into the kitchen, I'd shove my hand into a crumpled bag of kettle-cooked sour cream and chives potato chips. Two fistfuls made breakfast. This seemed only a few steps removed from a healthy plate of hash browns like a farmer eats. Next I'd open a 20 oz. Mountain Dew. Coffee-making is a process for which I'd had no patience ever since one time when we ran out of filters and I thought I could use an old shirt. You can't use an old shirt. Bad results for floor, coffee, shirt, and the jeans I was wearing at the time.
This was a good system anyway because it involved no dishes. In the novel Cockroaches Convene, there's that great scene where Proudfoot puts his dirty dishes in the back of a pickup truck and drives through a car wash. Sometimes I wished I had a pickup truck so I could do that.
The Mountain Dew acquired an extra kick because I'd multitask by drinking it in the shower. Traces of soap and Herbal Essences would get into the bottle. This is called "bonus spice."
After dressing I'd get in my Camry, with which I had an abusive and codependent relationship. I'd pull out of the driveway, bashing up the fender a little on the wooden beams that held up the garage. It deserved that. But the car knew I really loved it.
In the car I'd listen to Donnie Vebber. He's this borderline fascist talk radio host who advocates, among other things, rounding up illegal immigrants and then deporting them to Iran and we'll see how the Islamopigs like it when they're selling their burritos and pushing their twelve kids in shopping carts around the streets of Tehran. Another plan of his is a nuclear first strike against China. I don't agree with this, I should point out. I listened to Donnie Vebber in the hopes that he'd rouse some scintilla of emotion or outrage in me. But I numbed to it fast. Then and now I thought about politics with the indifference a grizzled city coroner has toward the body of a murdered prostitute.
I'd drive south out of Boston down I-93, past those oil tanks by the harbor, until I got to the place where all the clams and mussels were dying of unknown bacterial wasting disease. The tidal marshes gave off a car-permeating stink. Then I'd follow Old Town Road past St. Agnes High, where I'd wait in front of the rectory and watch the half-Asian girl with the monstrous rack and her friend Sad-Eyes as they pulled cigarettes out of improbable folds in their uniforms. They'd smoke and I'd switch the radio to classic rock, except in November through January when the classic rock station turned to all-Christmas songs.
On Tuesdays the girls had chapel or something so I'd just go straight to work.
The Alexander Hamilton Building had little in common with its namesake, unless he was a brick man who squatted next to a bog. Hamilton was at one end of Founders Office Park, where in buildings named after Washington and Jefferson people managed mail-order sporting goods businesses, investigated insurance fraud, planned trips to Maui and so forth.
In the lobby of the Hamilton Building there was a koi pond. I loved the koi pond. I was jealous of those fish. Fat, lumpy, blissful. Their time was theirs, to do as they wished: open and close their mouths, float, suck the algae off rocks. Perhaps I would have used my freedom differently. But the koi were living much the way I wished to.
Exiting the elevator on the third floor, I would pass Lisa at her desk. She was a mountainous black woman who served as receptionist for a team of small-claims lawyers. At first I thought she was a cheery, lovely presence. On account of my undernourished physique, she frequently offered to take me home and "put some meat on those bones." This seemed cute and charming, and I'd grin and say "any time!"
But then she started adding that when she got me home she was also going to give me a bath. "I'll scrub you good. Scrub that dirt out of your hair." There were more and more details about the bath each time-which parts of me she was going to wash, and how, and with what kind of soap. I took to scurrying past while pretending to read the newspaper.
Thinking back on it now, this is about the only affectionate human contact I had around this time, and I guess I really appreciated it. On this particular day, Lisa was on the phone, but she stared at me and made a vigorous scrubbing motion. I hurried along, eyes on the rug.
This was a Friday. It wasn't going to be too bad. I was carrying Hobart's copy of last Sunday's New York Times, and there'd be ample time for going on the Internet, looking at pictures of pandas, YouTubes of Danish girls singing karaoke, cats on record players, kids in Indiana launching themselves from homemade catapults. (Remember, this was a few years ago-the Internet was much less sophisticated.)
My only assignment was Mr. Hoshi Tanaka. I had to write him a business school essay.
The company I worked for was called EssayAides. On its sleek brochures, EssayAides stated their goal of "connecting minds and expanding educational opportunities around the globe. Our 200+ associates, trained at the finest American colleges and universities, provide the highest level of admissions consulting."
What that meant "on the ground," as Jon Sturges was fond of saying, was that a wealthy kid would send us some gibberish words. We'd turn those into a polished application essay for college or grad school.
This raises ethical issues, if you care to bother yourself with them. I'd worked at the company for three years. It's not my fault the world is a nexus of corrupt arrangements through which the privileged channel power and resources in complex, self-serving loops. I needed to pay for Mountain Dew.
Many of the clients were rich American kids. They'd be applying to Middlebury or Pomona or wherever, and they'd send you something about how Anchorman or the golf team had changed their lives. I'd polish it up, change Will Ferrell to Toni Morrison, and golf to learning woodworking from a Darfur refugee.
I didn't not feel bad about this. But I took pride in my work. Sometimes we'd get some work from a current college student. I got one unspeakably dumb sophomore at Trinity an A- in "Post-Modern Novel" with a series of essays of which he should be quite proud, if he ever reads them.
Soon Jon Sturges, the entrepreneur behind all this, knew I had a gift. He promoted me to Senior Associate. Here I learned that the real money was coming in from Asia, where aspiring applicants would pay more and never raise the tiresome questions about "accuracy." I wrote the toughest essays myself and farmed out the rest of the work to part-timers among the starving and overeducated.
EssayAides had only one other full-time employee. As I sat down at my computer, she stood in my doorway.
Alice couldn't have weighed more than ninety pounds. Her voice should have sounded squeaky like a cartoon mouse. Instead it was disturbingly deep. She stood there for a really long time.
"What're you doing?"
"A Japanese guy applying to Wharton. You?"
"Just going over some things I farmed out. A lot of my team's been making them too smart. I had an essay for Colorado College that I sent to one of those Palo Alto guys, and he put in two quotes from Walter Benjamin."
"Yikes. Gotta cut that out." Jon was always warning us not to make the essays too smart or colleges would catch on.
Alice unfolded her arms and held out a hardcover book. On the cover was a pen-and-ink drawing of a flock of birds in flight. Kindness to Birds by Preston Brooks.
"I've been reading this."
"Oh. How is it?"
I knew this Preston Brooks. He was sort of the Mannheim Steamroller or the Velveeta cheese of novelists. But I just nodded, because I liked Alice. There was a lot weird about her. Her grandmother had died two years ago and left Alice all her clothes, mothbally '70s sweaters with big poofy necks. That was all Alice wore, as some kind of tribute. But back then I wore napkin pants and ratty running sneakers and my hair had mysterious crusts, so as far as that goes Alice was friggin' Donna Karan. Alice graduated from some woman's college in Nova Scotia or something, and how Jon Sturges found her I don't know.
That the two of us came into the office at all was, macro-economically, pointless, because no one called or came in. Jon Sturges just liked having some humans in an office so his company felt like a legitimate enterprise. He paid us more to sit there for an approximation of regular business hours.
My office was barren except for a framed poster of a Roman aqueduct. Jon Sturges based his business philosophy on this book called Caesar, CEO: Business Secrets of the Ancient Romans. He constantly made analogies to ancient Rome, in the flawed belief that knowing about one smart-guy thing made him not an idiot. He referred to our rival company, Academic Edge, as "Carthage." They did seem to threaten our empire; we'd been getting fewer and fewer Hoshi Tanakas this season. The application-essay "consulting" business was getting more and more competitive. But Jon Sturges had other businesses in similar moral gray areas. He couldn't really focus on one thing for more than like an hour at a time. "An empire has to expand," he said. He said lots of inappropriately grand things.
On my computer I opened up Hoshi Tanaka's essay. The topic was "How do you expect an MBA from Wharton to help you achieve your career goals, and why now?"
Hoshi had replied:
Wharton School of Business is held in the first category. At this time in my career, it is passing to the next step to attend business school for study. As to what I can provide, experience. Warren Buffet has this word: "partnership." This is realistic. The many cases of blemishing companies were cases when this did not partnership. For one year I have worked at sales managing. Here, I dampened with the Japanese method of business: loyalty, namely self-sacrifice, namely adherence to the group, namely entrusted effort. This maintains the strong corporation, the flood of all sections is very skillful. Yet also I learned "partnership." This is seen in the part of a car. They experience partnership or the car failures. But "globalization" means changings in turbulence. The company and the leader where the entire market is part of success always maintain the necessity of adjust to the environment. As for the business school, "actual state," and the serious problems which face the entrepreneur are engaged in the setting of science. This is as in a car's machinery. A new leader is prepared. This is my sincere hope.
Now began the part of the day where I would stare out the window and think about how I got here.
It began with my mom: she was vicious about limits on the TV. This was back when moms could still pull that off. There probably would've been nothing she could do if I was born ten years later. But we didn't even have cable.
Books, on the other hand, were allowed. Books are not as good as TV, but they were the best I could do, so I read a lot. By the time I was twelve I'd read the entire Nick Boyle oeuvre, from Talon of the Warshrike to Fateful Lightning Loosed. I'd go to the library and pick up any book that had a sword, a gun, or a powerboat on the cover. This led to an interesting informal education, like the time I read The Centurion's Concubine. I knew what a centurion was, and I assumed a concubine was a type of sword.
With no TV to fill it, my spongy brain absorbed everything. Once Mom took a bite of pecan pie and said it was really good. So I asked her if it made "her tiny muscle of passion quiver with inflamed anticipation." This was a line from The Centurion's Concubine that didn't apply.
But all this reading taught me how to churn out sentences. Before long, Mom was paying me to write thank-you notes for her, a dollar a pop. And they were good, too-"I was touched to my very core with gratitude," etc.
Thusly I cruised through high school.
In senior year, an English teacher who was called Weird Beard recommended his alma mater, Granby College, "sort of a small college Ivy." The brochure he gave me showed a flaxen-haired woman in a skirt, half sitting and half lying next to a field hockey stick while listening to a guy with glasses reading from a book. The moral was clear: guys with glasses who read books could do well here. So that's where I ended up.
Suddenly I found myself transported to a secular paradise. A lush green valley where no one expected anything of anyone. I could do whatever I wanted, which it turned out was not very much plus drinking. I played Flipcup and Beirut and Knock 'em Toads. Off trays I ate cheese fries and ageless pizza in the Commons while girls scurried through in their last night's clothes and fliers demanded I free Tibet and take guitar lessons. I slept on futons and went for pancakes and pounded the Plexiglas at hockey games and parsed The Simpsons and lost bets and threw Frisbees. I went to seafood dinners with people's uncomfortable dads.
The stoner who couldn't shut up about Radiohead, the guy who tried to pull off smoking a corncob pipe and loaned me his dog-eared copy of Atlas Shrugged, the premed who would fall asleep with a highlighter in his mouth, the dude already with a huge gut who quoted Rudy and ordered wings-I loved them all. I knew the taste of Busch Light as the sun came up after a drive to the beach.
But best of all was my girlfriend. The fetching Polly Pawson first slept with me because it was easier than walking back to her room. We'd have low-energy make out sessions that devolved into naps. She wore faded sweatshirts and track pants over her dainty figure, and her flops of hair smelled like raspberry shampoo.
The actual classes of course were pointless. I signed on as an English major, but the professors were dreary pale gnomes who intoned about "text and countertext" and "fiction as the continuance of a shared illusion." Instead of loving perfectly good books like Moby-Dick, where a fucking whale eats everybody, these fuckers insisted on pretending to like excruciating books like Boring Middlemarch and Jack-Off Ulysses. They were a bloodless and humorless race who spent their hours rooting around in eighteenth-century sonnets and old New Yorker stories looking for coded gay sex. But I got their lingo down. I could rattle off papers on "Moby-Dick: A Vivisection of Capitalism" or whatever in a couple hours and get an A-.
Excerpted from HOW I BECAME A FAMOUS NOVELIST by STEVE HELY Copyright © 2009 by Steve Hely. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Meet the Author
Steve Hely is the one-time president of the Harvard Lampoon, formerly a staff writer on the Fox animated sitcom American Dad, and co-author of The Ridiculous Race.
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Most Helpful Customer Reviews
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I first heard about this book while listening to an interview of Steve Hely on NPR's Fresh Air. Hely was funny in the interview and when they mentioned that he was a writer for 30 Rock, I knew the book was probably going to be just as good as it sounded. So, I marched into Barnes and Noble the next week and bought it. I really enjoyed it, and couldn't even put it down at times! Hely is a great storyteller, and his main character is so relatable that you immediately become engaged in the journey. The fundamentals of the story (e.g., that he decides to become a novelist out of spite so that he can show up at an ex-girlfriend's wedding as a celebrity, that he thinks dramatic novelists are essentially scam artists, etc.) are hilarious enough to make the book enjoyable. But, Hely doesn't stop there. The details and characters that he involves along the way are each a wonderful blend of creative, interesting and funny that keep you hooked and laughing out loud from beginning to end.
I think any bookseller can appreciate some of the points that Hely raises in his novel--like how so much absolute drivel is written just for money, and how it differs from authors who actually mean what they say and care about writing. Even though it is a funny novel that had me laughing out loud through most of it, I think the author cares about writing enough for the irony and sarcasm in the book to ring true. Except for the part about booksellers hating their jobs. I'm proof that that's not true for all of us!
If you are one of those people who loves nothing better than lolly-gagging around book stores or can't quite relax until the Times Book Review section has been devoured, and yet you still might enjoy a laugh about yourself and your world, this is the book for you. There's an out loud laugh on almost every page. This is a literate author with an extraordinary gift.
Worth the money. Laugh out loud funny!
This novel is undeniably funny, and it's Steve Hely's comedic voice, channeled through his alter-ego (memoir-writer Pete Tarslaw) that draws you into the story. Employed as a ghost writer for hopeless student application essayists, Tarslaw seems destined for a life as an underemployed slacker. But when Tarslaw's college ex-girlfriend invites him to her wedding, he suddenly finds the motivation to write a novel so that he can attend as a rich-and-famous writer and upstage the event with his star presence. Tarslaw embarks on a manic quest to pen and market a preposterous story called "The Tornado Ashes Club" that cobbles together sentimental elements of popular literary fiction in a way that Tarslaw hopes will yank the heartstrings of the foolish book-buying masses. As his con begins to succeed, however, Tarslaw begins to feel embarassed by the fraudulent work he has perpetrated. This is where the story crosses over from comedy to something more meaningful. As Tarslaw gradually learns that many readers are able to judge an honest story from a con and that some writers are genuinely dedicated to their craft, the story evolves from a scathing parody of the publishing world to a genuine-feeling search for truths. Sure the mainstream publishing business is in trouble, as evidenced everyday by the financial woes of the publishers and the crazy marketing strategies used to push books on a public that would rather watch TV, surf the Net, or vegetate at the movies, but Steve Healy makes a strong case that what's popular in the fictional world is often a better barometer of literary merit than what the professional critics decree. This book is a must read for writers, publishers and readers who are interested in a funny-yet-frank look at the business of penning and selling books.