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This text provides balanced coverage of quantitative and qualitative methods of social research with a unique behind the scenes" approach: chapters are built upon focal research pieces and excerpts from real research projects, and present the insights and perspectives of workers conducting real-world research. The text guides students through the many stages of social research—from selecting a researchable question and designing a study to selecting the best method of data analysis for a particular study—and prepares them for the ethical issues and problems that they may face along the way.
1. The Uses of Social Research. 2. Theory and Research. 3. Ethics and Social Research. 4. Selecting Researchable Topics and Questions. Summing Up: Doing Ethical and Practical Research. 5. Sampling. 6. Measurement. 7. Cross-sectional, Longitudinal and Case Study Designs. 8. Experimental Research. Summing Up: Planning a Study. 9. Questionnaires and Structured Interviews. 10. Qualitative Interviewing. 11. Observation Techniques. 12. Using Available Data. 13. Content Analysis. 14. Applied Social Research. Summing Up: Methods of Data Collection. 15. Quantitative Data Analysis. 16. Qualitative Data Analysis. Summing Up: Methods of Data Analysis. Glossary. References.