How Lance Does It: Put the Success Formula of a Champion into Everything You Do

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Overview

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by pure love of the experience."

—Lance Armstrong

What is the secret to someone like Lance Armstrong’s consistent and phenomenal success? Is it something you’re born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes four ...

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Overview

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by pure love of the experience."

—Lance Armstrong

What is the secret to someone like Lance Armstrong’s consistent and phenomenal success? Is it something you’re born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes four success factors in Armstrong that can provide inspiration and direction to help you live like a champion every day.

No magic tricks, silly acronyms, mind games, or gimmicks. How Lance Does It captures the pure essence of Armstrong from every angle and shows you the secrets for harnessing your own inner strength in every challenge you face, from business to parenting to stress management.

"’Lance hates losing, but is not afraid of it.’" This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport."

—from How Lance Does It

Learn to "Live Strong" every day of your life

How does Lance Armstrong do it? One of the greatest athletes of all time has faced monumental obstacles on his journey to the pinnacle of the sports world as the record seven-time Tour de France champion. While his genetic gifts and killer instinct are superior, it's his exuberance for life that sets him apart as an athlete, celebrity spokesperson, and international icon for hope and living strong. How Lance Does It is an entertaining and powerful handbook for applying the secrets of a champion to your own peak performance goals.

Author Brad Kearns, a longtime friend of Armstrong and former champion professional triathlete, offers a unique insider's perspective. In this intimate and inspiring book he gives you direct access to the four success factors that Armstrong embodied as the world's greatest cyclist:

  • Positive Attitude: Overcome difficult circumstances and maintain a winning environment by interpreting your past experiences and present circumstances in a positive light.
  • Clarity of Purpose: Develop the deep commitment and focus needed to align your behavior and the pursuit of your goals with your ultimate life purpose.
  • Specialized Intelligence: Cultivate your smarts by learning and improving from mistakes, making intuitive decisions, and adopting a big-picture perspective on life challenges.
  • Pure Confidence: Develop a belief in your abilities that transcends tangible results by connecting with your most powerful motivator—a pure love of the pursuit of peak performance. In doing so, you will awaken your inner strength and banish the fear of failure forever.

By understanding the factors that make Lance Armstrong a champion and applying them to your own personal and professional goals, you can realize the highest expression of your talents—whether it's in a bike race or the rat race, in the boardroom or the living room—and cultivate an unbeatable joy for living every day to the fullest.

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Editorial Reviews

From Barnes & Noble
None of us can expect to replicate Lance Armstrong's seven consecutive Tour de France victories, but we can learn from the principles that made him a champion. Armstrong's longtime friend Brad Kearns believes that he can crystallize Lance's lessons into four "success factors": Clarity of Purpose, Pure Confidence, Congruent Lifestyle, and Specialized Intelligence. How Lance Does It lays down these guidelines with memorable examples and anecdotes. The book contains pertinent sidebars on fighting cancer, parenting, being a leader, dealing with stress, maintaining an upbeat attitude while racing uphill, and developing focus and discipline. Armstrong himself provides the foreword; a winning combination.
Library Journal
Inspiration of a different sort comes from champion athlete and coach Kearns (Breakthrough Triathlon Training), who tells readers how they can accomplish daily victories by applying cyclist Lance Armstrong's methods of thinking, living, and winning to their own lives. A longtime friend of Armstrong, Kearns has observed four factors that have led to success in all the cyclist's endeavors: a positive attitude, clarity of purpose, specialized intelligence, and pure confidence. Kearns concentrates as much on Armstrong's means of beating cancer as he does on his repeated winning of the Tour de France, a helpful approach for nonathletes. A decent how-to book but not significantly different from others; for larger libraries or where there is demand. Copyright 2006 Reed Business Information.
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Product Details

  • ISBN-13: 9780071477406
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 10/9/2006
  • Edition number: 1
  • Pages: 224
  • Sales rank: 1,443,591
  • Product dimensions: 5.70 (w) x 8.40 (h) x 0.86 (d)

Meet the Author

Brad Kearns has been a friend of Lance Armstrong since their days as teammates on the pro triathlon circuit in the late 1980s. A noted speaker, author, and coach, he has published four books on health and fitness, including Breakthrough Triathlon Training, and numerous articles for leading endurance publications worldwide. He lives in Auburn, California, with his wife, Tracy, and two children, Jack and Maria.

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