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How Marketing Can Help Lawyers Make More Money: Targeted at Solo and Mid-Sized Practices
     

How Marketing Can Help Lawyers Make More Money: Targeted at Solo and Mid-Sized Practices

by John Burnett, Becky Carroll
 

The New Role of Marketing in Law Firms

Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms, who neither have the resources or motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper. This book offers a comprehensive and

Overview

The New Role of Marketing in Law Firms

Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms, who neither have the resources or motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper. This book offers a comprehensive and relevant explanation of strategic marketing that will work for lawyers and their firms. As always, the success level is a function of whether the reader is willing to commit the time and energy to this process. If you do, you will make more money!.

Product Details

ISBN-13:
9781432745790
Publisher:
Outskirts Press, Inc.
Publication date:
05/26/2010
Pages:
238
Product dimensions:
9.21(w) x 6.14(h) x 0.50(d)

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