How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better

( 69 )

Overview

How Not to Look Old the 15-week New York Times bestseller is now in paperback updated with over 150 new Brilliant Buys!


Charla Krupp knows that aging sucks! So she's here to help. It's every woman's dream: looking hip, sexy, fresh, and pretty?whether you're in your 30's, 40's, 50's, or 60's. Now it's every woman's necessity: looking younger will help you hold onto your job and your partner?particularly when ...

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How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better

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Overview

How Not to Look Old the 15-week New York Times bestseller is now in paperback updated with over 150 new Brilliant Buys!


Charla Krupp knows that aging sucks! So she's here to help. It's every woman's dream: looking hip, sexy, fresh, and pretty—whether you're in your 30's, 40's, 50's, or 60's. Now it's every woman's necessity: looking younger will help you hold onto your job and your partner—particularly when everyone around you seems half your age. It's about making the ultimate "to-do" list of LITTLE beauty and fashion changes that pay off BIG TIME.

Charla Krupp, beauty editor and expert, known for her real woman's approach to looking fabulous, offers brutally frank and foolproof advice on how not to look old.

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Editorial Reviews

From Barnes & Noble
Charla Krupp has the looks and the credentials to be an authentic fashion maven: The Today show style expert is the beauty editor of People's Style Watch and a former Glamour beauty director. How Not to Look Old spotlights Charla's style savvy in the most accessible way, simulating a very browse-worthy fashion magazine. This colorful, delightfully graphic format showcases scores of Krupp tips about everything from jeans, shoes, and jewelry to makeup and beauty products. The author supplements her own counsel with the expertise of many professional friends, including hair pros, makeup artists, designers, dermatologists, and cosmetic dentists. Think of this inexpensive paperback as your very own personal shopper.
Publishers Weekly

Krupp, style expert for the Today Showand former beauty director for Glamour, offers easy-to-follow, tried-and-true fashion advice for women well beyond their 20s. Presented in eye-catching, highly skimmable, fashion-magazine style, here's how to trade in the things that scream old lady (simply "OL" in the book) for a look that's younger and hipper ("Y&H"). Krupp is straightforward about the physical shortcomings of older age. Aptly (and sometimes rather brutally) she steers readers away from these OL pitfalls. She is quick to point out that fashion that works on 20-somethings looks ridiculous on older women (i.e., bare midriffs, go-go boots and tattoos). As much about what to do as what not to do, some of the tips are as easy as wearing pink lipstick, a bra that fits properly and hair with bangs. Others take more thought, time and money-like Botox shots, chemical peels and hair extensions. Whether high or low maintenance about their beauty routine, women of a certain age who want to compete in our youth-obsessed culture will treat this easy read with interest. (Jan.)

Copyright 2007 Reed Business Information
Mary Elizabeth Williams - Salon.com
"The book also resonates because, to its credit, much of Krupp's fast fix advice makes common sense. The author's main mantra is a call to simple, unfussy elegance: loose hair, lighter makeup, restraint of embellishment."
Christie Brinkley
"It's the little black book for the gray-is-the-new-blond set! At our age we are evolved enough to understand that wrinkles don't matter...But who needs 'em? Buy this book and glow old gracefully!"
Issac Mizrahi
"Charla knows how to inspire people. This book is every girl's new best friend."
From the Publisher
"Dashing, fun and informative, the book is an spirit-lifting tonic for any woman with a case of the gravity blahs."—New York Times

"The book also resonates because, to its credit, much of Krupp's fast fix advice makes common sense. The author's main mantra is a call to simple, unfussy elegance: loose hair, lighter makeup, restraint of embellishment."—Mary Elizabeth Williams, Salon.com

"Charla knows how to inspire people. This book is every girl's new best friend."—Issac Mizrahi

"It's the little black book for the gray-is-the-new-blond set! At our age we are evolved enough to understand that wrinkles don't matter...But who needs 'em? Buy this book and glow old gracefully!"—Christie Brinkley

New York Times
"Dashing, fun and informative, the book is an spirit-lifting tonic for any woman with a case of the gravity blahs."
Mary Elizabeth Williams
The book also resonates because, to its credit, much of Krupp's fast fix advice makes common sense. The author's main mantra is a call to simple, unfussy elegance: loose hair, lighter makeup, restraint of embellishment.
Salon.com
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Product Details

  • ISBN-13: 9780446581141
  • Publisher: Grand Central Publishing
  • Publication date: 1/2/2008
  • Pages: 232
  • Sales rank: 1,022,755
  • Product dimensions: 7.87 (w) x 9.62 (h) x 0.75 (d)

Meet the Author

Charla Krupp

Charla Krupp has done more than 100 style segments on The Today Show and she has appeared on Good Morning America, Oprah, The View, Dateline NBC, and has been a regular on The E! Channel and Home Shopping Network. She was beauty director of Glamour, editor of In Style, beauty editor for People's Style Watch and executive editor of Shop Etc. Magazine. Her writing has appeared in The New York Times, InStyle, Glamour, Shop Etc., People, Cosmopolitan, The Chicago Tribune, USA Today, and Time.

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Read an Excerpt

How Not to Look Old
By Charla Krupp Grand Central Publishing Copyright © 2007 Charla Krupp
All right reserved.

ISBN: 978-0-446-58114-1


Chapter One Forget Aging Gracefully

All right, I'm just going to come out and say it. Aging sucks. As my generation of women hits 40, 50, 60, we are for the first time discovering things about our faces and bodies that we never noticed before. Icky things such as age spots, crow's-feet, gray hair, chin hair, marionette lines, saggy boobs, spider veins, bunions - need I go on? I don't think so. You know what I'm talking about. The question is: What are you-what are we-going to do about it? We're going to fight aging-and we're going to look great doing it.

Whether it's by our sheer numbers (78 million strong-the largest demographic group in history) or our sheer chutzpah, we baby boomers are pros at shaking things up as we hit each decade. We know how to do this. From rock music in the '60s, to "Me Generation" therapy in the '70s, to the "Let's Get Physical" fitness boom of the '80s, to the spa fad of the '90s, to the green movement of today, our generation has no problem rewriting the rules to suit our needs as we move past life's milestones. Now that we are going to live to be 100, our mission is to reinvent retirement and the golden years. Although we haven't nailed that yet (for some of us, retirement is still a ways away), we already know that we're not going to just stand there like a bunch of Willie Lomans and accept our gold watch with a thank-you and a smile at the retirement party. (If we even get the watch - or the party.) Neither are we likely to be sailing into the sunset spending our days and playing golf or tennis, or sitting around the pool with a cocktail in hand.

What else aren't we going to do?

We're not going to grow old gracefully (or gratefully).

We're not going to celebrate our wrinkles (you've got to be kidding).

We're not going to join the Women Who Have Had Too Much Work Done club (like our mothers and their friends).

We're not going to look old.

The last bullet point is where this book comes in. How Not to Look Old is the boomer manifesto, a comprehensive plan of attack on aging, all those little beauty and style tweaks that you can (and should!) do to look Younger and Hipper-and still show up for work the next day.

Younger and Hipper is a concept I'll use a lot, so let's just say Y&H from now on. As opposed to looking like an Old Lady (OL for short).

The chapters in are organized from head-to-toe, from "Cut Some Bangs" to "Step into Sexy Heels." This master list of to-dos leads to even more things you can do to get gorgeous. If you go chapter by chapter and cross off the to-dos as you go, you will look ten years younger, ten pounds lighter and ten times better. Maybe even more than ten years younger. At the start of each chapter, you'll find the words "Look X Years Younger," which show the approximate number of years this to-do will set back the clock. Don't add all these up, or you'll be back in the womb! Instead, use the number to gauge the visual impact you'll get from doing this to-do.

Ever wonder why some fifty-year-olds look like they're forty and others look like they're sixty? Today everyone wants to look ten years younger than they are. Forty is the new thirty; fifty is the new forty, and so on. Looking younger not all about lucky genes. It takes work. But if you do too much work, the comments you'll be hearing will not be, "Wow! You look fabulous!" but rather, "Wow! What did you do?"

This book is not about Extreme Makeovers. I have nothing against plastic surgery. In fact, I have personal experience to share (see Chapter 6). But I don't think plastic surgery guarantees that you're going to look young. You might not have any wrinkles after a face-lift, but if you look like you had work done, you're obviously old enough to have a face-lift! So who are you fooling? A face frozen in time is the face of a Woman Who Has Had Too Much Work Done. As fashion designer Isaac Mizrahi recently said to me, "I think plastic surgery is the most aging thing in the world. If you want to look seventy, boy, get a face-lift. Get your lips done."

Another reason why there's no chapter on plastic surgery is that many of us just don't have time for downtime. Instant gratification is part of our DNA. We want fast fixes. That's why there's also no mention of the fact that diet and exercise are essential to looking younger and staying healthy over the long haul. There isn't a woman alive who doesn't already know that. Eating salmon or doing yoga are good things to do for sure, but they won't give you the instant results that the to-dos in this book will. We want results. Real results. Visible results. Other antiaging books tell you to run a bath, light a candle, chant and practice acceptance. Not this one. I've tried all that - and guess what? It doesn't work!

What works is going to the dermatologist and, if necessary, making her or him your new best friend. From Botox to fillers to peels to lasers, there are so many noninvasive options in our beauty arsenal these days. To find what works best, I've called on my friends-some of the best beauty and fashion pros in the biz-to share their secrets throughout this book. Not ridiculous, over-the-top ideas, but advice we all can put to use. I know they have the real deal-many of them have worked their magic on me. And even though most live in New York City, as do I, their suggestions apply to all types of women, and encompass all price points.

At this stage, we don't take kindly to spending $350 or even $35 on a wrinkle cream and then finding out six to eight weeks later that those little lines bleeding off the top of your lips have not disappeared. In my former years, I was beauty director at Glamour and editor in chief of the late beauty Web-site eve.com, and I've made a career out of being a beauty guinea pig. There's nothing I won't put on my face in the name of beauty. Magazines are packed with advertisers' products, and we're inundated with commercials and ads, but how do we know what really works? At the end of most chapters, you'll find my Brilliant Buys, the results of my heavy lifting. I personally tested more than 1,000 beauty products, most of which had already landed on "best of beauty" lists in the major magazines. I am a very tough customer. To make the cut, my Brilliant Buys had to: (1) deliver results, (2) be user-friendly, (3) look good enough to keep on the bathroom shelf, and (4) not be insanely expensive. Somewhere along the line, we learned that the more money we spend, the better the results will be. I'm here to tell you that that is simply not true. Some of the best cleansers, moisturizers, mascaras, foundations, and shampoos can be found at Target.

The older you get, the more you need maintenance. This book is very much about maintenance; in fact many of the to-dos are offered up in a high-, medium-, or low- maintenance menu. In Nora Ephron's hilarious book I Feel Bad About My Neck, she says this about maintenance: "Maintenance takes up so much time of my life that I can barely have time to sit down at the computer. You know what maintenance is, I'm sure. Maintenance is what they mean when they say, 'After a certain point it's just patch patch, patch.'" The daily, the weekly, and monthly patch, patch, patch is the difference between a fifty-year-old who looks forty and a fifty-year-old who looks sixty. The truth is, we cannot afford to let ourselves go!

For our generation, looking younger isn't just about vanity. (Well, okay, sometimes we are a little vain.) Looking good is about our personal and financial survival. We are the first generation of women in which the majority of us went to college and then to work. But many of us do not have husbands (rich or otherwise) to support us. Many of us do not have kids to take care of us, or kids who want to take care of us. Many of us are on our own, and we need to stay in the workplace until we say it's time to go.

And let's not fool ourselves: looking good is key to keeping our jobs. Studies on attractiveness have shown that people who are better-looking, younger, and slimmer are more likely to get a job and keep it - as well as to win friends, influence people, and keep their partners interested. In psychologist Ellen Berscheid studies of the 1970s and 1980s, Overview of the Psychological Effects of Physical Attractiveness, she concludes that people believe "what is beautiful, is good." That is, we attribute positive qualities such as kindness, sincerity, and warmth to people who are good-looking and negative qualities to people who are not. Alex Kuczynski, in her book Beauty Junkies, analyzes a number of attractiveness studies and concludes, "To get a good job in the United States, the scientific data suggests you not only have to be relatively trim and good-looking but you have to be young."

Looking younger will keep you in the game longer when everyone around you is a kid. It's a no-brainer. Many of us have had the experience of being at work and realizing that we are the oldest person around the conference table - and not by a few years. We've reached the age where some of our colleagues are young enough to be our kids. We have to look younger to help level the playing field.

But shouldn't we be showing off our wrinkles? Shouldn't we be proud to go gray? Yes, that would be awesome in an ideal world. But that's not the way the world is today. Only when women who look as "good" as Morley Safer and Andy Rooney are allowed to thrive well into their seventies and even eighties on the public stage will it be safe for us to let ourselves go without endangering our livelihoods and our legacies. Until then, to keep our paychecks and our self-esteem, we need to look young; we need to look current. And the stakes have been raised so high that we need to look fabulous.

Make no mistake: This doesn't mean you need to look twenty! You need to look youthful, as if you're still swimming in the stream of all things current. You're going to look out of it if you show up in a fussy suit when everyone else at the office is in jeans. You're going to look OL if you have a "helmet head" loaded with hair spray when everyone else has long, lush locks. So how do you look current without wearing a mini skirt, flip-flops and an iPod in your ear?

How Not to Look Old is about looking young without looking ridiculous. Unapologetically written for the over forty generation, this is a cheat sheet that cuts through the clutter of what's in, what's hot, what you must have this season - in other words, what you are presented with when you pick up most fashion magazines, which are nearly all targeted to the eighteen- to thirty-five-year-old set. The problem is that what looks good on Scarlett or Lindsay or Paris will probably not look good on you. And even though I spent my career as an editor working in the trenches of fashion magazines, I am not, by any means, a fashionista. In fact, I am the one who sits in on the fashion run-throughs and says about the bag that costs $7,500, "Do you know anyone who's going to buy that?" I grew up in Wilmette, Illinois, and my husband is from Kansas City, Missouri. We go back to both places a lot. I know that what plays in New York and LA will not necessarily translate. We're bombarded with inappropriate fashions, and it's not just from magazines. As I'm writing, I'm watching a morning TV style segment showing crotch-high mini dresses and short-short suits for spring. Hello? What about us? Is there anything that we might put on without looking ridiculous? Part of the mission of this book is to reinvigorate the term "age appropriate." Every single beauty and style tip is presented with that in mind. Look at the photos, and you'll know what exactly what's too young/too old/just right.

Despite all our good intentions, there are little things we all do that can betray our best efforts and scream OL to the outside world. Right now, for instance, are you

in dark lipstick?

wearing an eyeglass chain around your neck?

covering your face with a mask of foundation?

wearing granny pants or mommy jeans?

wearing a bra that doesn't boost the girls up halfway between your shoulders and your elbow?

From now on, you'll be on high alert to the telltale signs that can creep up on you and threaten your look if you're not paying attention. Each chapter starts with a "shout out" called "Nothing Ages You Like ..." covering things such as:

Too-long hair that's parted down the middle

A solid block of hair color

Gray or white brow hairs

Half-glasses

Obvious lip liner

Yellow teeth

Dragon-lady nails

The point is, if you've been outlining your lips the same way since college, you're overdue for a change. And throughout this book, you'll find "The Newer Way To?" do everything to make yourself look modern, not stale.

Before many of us can climb out of our beauty and fashion ruts, we need to escape our comfort zones. And to do that successfully, we need a new mind-set. Think, "You, only in a gorgeous new dress." We're not talking inner beauty here. We're paying attention to your outer beauty, the package you present to the world. Think this is superficial? Sorry, but this is the real world. Every day people size you up in a nanosecond, making judgments that could affect your future based on whether your nails are too long or your skirt is too short. You can't afford not to look your best every time you step out the front door.

You know that the benefits of looking younger and better are not superficial at all. I hate to use this word because it is so overused, but it is empowering to pass a mirror, and think, 'Wow, I look great!' It gives you a lift. Every time I walk out of the hair salon blown-out and blonder, I swear, I feel as if I could conquer the world. Our looks and our self-esteem are inextricably wired. You need to invest time, money, and interest in you, because if you don't look good, you don't feel good about yourself. And if you don't look and feel good on a daily basis, no one close to you is going to feel good either. If you have any doubts about the "look good, feel better" connection, volunteer at a women's organization such as Bottomless Closet or Dress for Success and see how a new outfit can make a down-and-out woman suddenly feel optimistic and hopeful about her future.

How Not to Look Old is about looking Y&H, but to truly be Y&H, you need to embrace a youthful attitude. You need to jump into life and wrap your arms around change. Whether it's beauty or fashion or life in general, what is truly OL? Being too invested in the status quo. I hate it when people say, "That's not the way it's done." So? Are you saying that you can't ever change the way that it's done? Why not? Only OL people make a big deal about change. That's not going to be you!

What's great about coming of age at this particular point in time is that unlike our mothers, we have so many things we can do to look Y&H before resorting to extreme measures and joining the Women Who Have Had Too Much Work Done club. What follows is the to-do list to end all to-do lists. Here's to looking younger, feeling better, and winning the battle. If I can do it, so can you.

(Continues...)



Excerpted from How Not to Look Old by Charla Krupp Copyright © 2007 by Charla Krupp. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Customer Reviews

Average Rating 3.5
( 69 )
Rating Distribution

5 Star

(24)

4 Star

(18)

3 Star

(15)

2 Star

(6)

1 Star

(6)

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See All Sort by: Showing 1 – 20 of 69 Customer Reviews
  • Anonymous

    Posted January 19, 2008

    Truly a 5 STAR BOOK / Any lesser rating missed the point!

    This book is right on target, with options for women with an average budget and unlimited ones as well. I don't know how someone could think otherwise unless they skipped half the pages! This book lists recommended brand names and prices, even the exact colors of inexpensive drug store cosmetics, and other beauty products 'hair and skin care' along with the high end department store brands. This book IS for virtually every woman - no, if your on food stamps, save your money, but this truly does not cater to the rich and famous - Why would they need this book anyway, they know the secrets! This is for us savvy women who 'get it' about style and want to keep up with all that is current without looking trendy, even those looking for affordable alternatives. This is not meant to appeal to the sad women who call themselves 'real' to compensate for their insecurities. This book deserves a FIVE star rating. I've checked out similar books but never bought them either because they weren't on target or because they were unrealistic. This book works for all women who understand and strive towards style and being their best, whether in casual situations or formal affairs - high maintenance or 'on the go' but w/style! It isn't about unlimited wealth, although many of the secrets of the 'rich and famous' are REVEALED, with great affordable alternatives for us! Also included are pros and cons of various treatments. This is not about the author's personal opinions, this is just SOUND ACCURATE advice on telling it the way it is. Great photos communicate the 'do's' and 'don'ts' of style. Even if most of this is common sense to your personal style and battle with aging, it's a great relief to read that you're on the right track, and I'm certain you'll STILL find some great worthwhile tips in the actual exact brand product recommendations in the back of each section, everything from lipstick, foundation and mascara to the right pantyhose or tights. At the cost of a few magazines, you can't go wrong! It's a reference book you'll refer to often if you want to be all you can be at any age! If you care about yourself, your appearance, wear any make-up at all, and love style, then buy this book, you'll be glad you did!

    14 out of 16 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 20, 2008

    Oprah synopsis better

    I bought this book after reading an article in the 1/08 Oprah magazine. Thought the article was great, with some good practical advice. Frankly, I didn't pick up much more from the book. I did try some of the recommended cosmetics, etc. and was disappointed. Seems they were more appropriate for someone of the author's light coloring. Also, a big pet peeve of mine and why I stopped subscribing to More magazine (where the author writes a fashion column): the book seems to be geared to women in their 40's and early 50's who are no bigger than a size 8, and who live in large metropolitan areas. Doesn't the fashion/beauty industry realize that there's a vast market of women who are 50+, 'normal' sized, living in towns and cities with populations under 1 million?

    8 out of 9 people found this review helpful.

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  • Anonymous

    Posted April 8, 2008

    Opened my sagging pink eyeshadowed eyes

    I appreciate the refreshing unashamed viewpoint that we don't have to be called vain or narcissistic if we want to look our best. This book really opened my eyes on what's available out there. Ms. Krupp makes some excellent suggestions on products and items that really work, and I can stop wasting my money on others I've been using. This book explicitly tells you there are better things available that won't cost thousands of dollars and I believe her when she says she has tried thousands of potions and lotions in her career. I plan to go through my closet and either sell or donate the clothes that really don't flatter me. The book really inspired me to improve how I look without breaking the budget and offered advice for things I can consider doing down the road if I do choose to spend the money. I didn't even know there was a service where I could have a stylist come to my house and go through my closet and give me honest advice. Thank you, Charla, for excellent, specific advice on exactly what to buy and do! I think your book should be categorized under marriage counseling and career counseling too.

    7 out of 7 people found this review helpful.

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  • Anonymous

    Posted January 20, 2008

    LOOKING younger, and FEELING younger!

    I picked this book up, with optimism, but skepticism. And, after trying some of Krupp's cheats and techniques, I started getting some compliments!! Pick up a copy..no wait, Don't pick up a copy---so I CAN LOOK YOUNGER THAN YOU!!

    6 out of 7 people found this review helpful.

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  • Posted April 17, 2010

    I Also Recommend:

    How not to look like an old mother . . .

    This book had good advice, especially for the old mothers who don't want to look old and don't feel old. It had good advice, some I already knew, but it made me more motivated to follow it. Put this together with her latest book "How to Never Look Fat Again" and you have a good style library with some very useful advice. Give as a gift set to someone celebrating that awful birthday - as long as they have a sense of humor!

    I wish she would come out with a book just for petites!

    5 out of 5 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 7, 2008

    Looking good, and feeling good about it

    Clear, concise, well-illustrated guide to presenting an image of competence and confidence. It's all too easy to slide into frumpy clothes, particularly when living, as I do, in an area where many locals look as if they're out to wash their car, even when standing in line for a movie on Friday night. I loaned this to my best friend yesterday. She returned it within a couple of hours, saying she liked it so much, she bought her own copy. It's a must-read for us post-50 women who want to look good for our age, without looking desperate or pitiful.

    5 out of 5 people found this review helpful.

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  • Anonymous

    Posted January 21, 2008

    A guidebook for looking great

    You will go back to this book again and again. It is very helpful to have a range of choices. One can spend lots of money,shop at the local drugstore or follow suggestions that cost nothing. The author writes from years of experience and offers practical advice that is easy to follow. A perfect book to begin a new year.

    4 out of 4 people found this review helpful.

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  • Anonymous

    Posted January 19, 2009

    Every page had great tips and instructions!

    Don't be afraid of the title -- this is a MUST READ book for any woman over 30! It's target audience is 45+, but at 40 years old, I've implemented only a few chapters so far and look great. Imagine when I get finished! Each suggestion has expensive, mid-range, and affordable options for the same thing. Very easy to read and understand.

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted February 22, 2008

    Great Information

    This book gives practical advice for everyone who wants to look better after age 40. There are brands to buy, products to avoid, good and not so good styles of clothes to wear. I could go on and on. Love the book!

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted February 28, 2008

    A reviewer

    I read this book cover to cover, then spent 22 hours + tearing through and tossing my 'clutter' of OL clothing, shoes, handbags, jackets with SHOULD PADS!!! -- gave all away to charity. Now it doesn't take me 30 minutes every morning to find something fabulous to wear to work. I look and feel so much better, and so does my wardrobe. Now, what to do with my hair..... a must read for anyone who's fallen off the 'fashion wagon' and needs an update!

    3 out of 3 people found this review helpful.

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  • Anonymous

    Posted January 6, 2008

    UNLESS YOU ARE SUPER RICH DON'T BOTHER

    I picked up this book after reading some good reviews and I couldn't believe the narrow group of people this book was written for. Unless you live on the island of Manhattan, can afford expensive dermatology treatments, cream that cost over 100 dollars a jar and Channel suits(she assumes everyone owns one) or like to live vicariously through rich pampered Bergdoff women with no foot in reality, save your money and get some nice make-up. I felt belittled that I don't have $100+++++ to pay for a pair of jeans and that my hairstylist and colorist 'gasp' are actually the same person! A big no, no in Charla's book. It's really nice that she is rich, believes in botox and expensive procedures, but why is she selling this book with a cover that pretends to be for us here in the real world?

    3 out of 5 people found this review helpful.

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  • Anonymous

    Posted January 8, 2008

    I¿ll resist looking old till I¿m 100 ¿ then who cares!

    I am a firm believer that when you like what you see in the mirror, you just feel better! This book is designed to show women over 35 how to look great as the years tick by. I personally will resist looking old until I am at least 100, then who cares! Charla and her expert friends in hair, makeup, skin, teeth, and fashion give us their secrets on wrinkle treatments, makeup (light and creamy), eyebrows, lip color, hair (longer), teeth (whiter), clothes, shoes, and accessories. She also includes some good and bad examples, which are helpful in presenting the overall look. The book addresses our range of tastes from women who are willing to spend a lot of time on themselves to those interested in looking more natural. Also included is what to buy and where to buy it. Great book full of great ideas!

    3 out of 3 people found this review helpful.

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  • Posted January 2, 2012

    Some good, some WAY OFF!

    There were some good points in this book, like giving up grandma holiday embroidered sweaters, matchey twin sets, and unflattering jeans (go with bootcut). However, some items were WAY off the mark. Everyone should wear pink lipstick and glasses should be wide plastic frames? Seriously? Let's all hop down the merry road to Stepford-Wife land where we not only look the same in our pink lipstick, but can all look like geeks in our plastic framed glasses. Get it to read, but take it with a grain of salt.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted July 4, 2009

    Good info for every woman

    I was afraid this would be another run of the mill, same old stuff, type of book. But is was refreshingly well done and had enough ideas with advice that I can apply to my life right away without going in for a complete reconstructive body makeover!

    2 out of 2 people found this review helpful.

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  • Posted January 19, 2009

    No more pearls, pumps or pantyhose...

    What a wake-up call for this 49 year old Austin gal! Charla is the "go to girl" for fabulous, affordable fashion advice. She covers just about everything in this fun, easy to read book. I always thought that I kept up with fashion trends, but I had slowly crept into an 80's retro look and it wasn't pretty. Despite my best efforts to look good, I didn't have a rule book. Now I have one, this is a GREAT resource for anyone who really wants to put the effort into looking better, painful as it may be. It doesn't require much money, I spent the most on new cosmetics at Walgreen's. I cleaned out my closet of EVERYTHING outdated, worn, or just plain awful. I have a handful of "go to" outfits that look great and I add pieces as my budget allows. I bought a beautful "Y&H" purse at JC Penney (I put back the black bag that I would have picked out before reading the book, old habits are hard to break) and I have gotten more compliments on my $24 bag than anything I've ever owned, no kidding. My jeans now actually fit, no muffin top. Yep, they were hard to find, but well worth the effort. Most people think that I've lost weight, but it's just my updated hair and makeup, plus great fitting clothes, mostly purchased at Kohl's and JC Penney. Thank you Charla, I've never looked or felt better about my appearance and I am looking forward to my 50th birthday in August!

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted February 10, 2008

    Some good advice, some bad.

    There were parts of this book that I liked very much, most of which had to do with hair, makeup, basic skin care, and wardrobe. But there is a lot more that is more about trying to turn the clock back (all those cosmetic procedures that require a doctor's care) than about looking your best. The latter would be a much better idea, not to mention easier and cheaper. And I still say that a longer A-line skirt (even in denim) does NOT look old if it's the right shape and length for the legs, whereas showing the knees doesn't work for everyone. I think the author would have done better to teach women to feel confident in the wisdom and experience that comes with age and to feel healthy, energetic, and stylish. Sorry, but I'm disappointed. Even if the rest of the world thinks that 'younger' is better, why do we have to buy into that and destroy ourselves in the process?

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted February 23, 2010

    Practical advise for looking youthful and age appropriate.

    I found this book was full of useful tips that you can apply daily to keep a youthful appearance. It's so easy to fall into a rut of keeping out of date styles because it seems easier. This book points you in the right direction by telling you specific styles that must go and how to update your whole look. I really enjoyed it and will refer to it often!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 29, 2009

    I Also Recommend:

    Great Information on Options for Looking Good at Any Age

    This book provides high, medium, and low maintenance options for addressing age spots, body flaws and various other areas. She covers things that do not work, work with limited success, and provides products that have been effective. Interesting reading, good points, and relevant.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 5, 2009

    She's right!

    Having a daughter has helped me dress and "not look" old, but for those who don't, this is the book for you!
    The main message is to keep off the weight and the younger clothes will look attractive on you. Also, do NOT let your hair go grey!
    This author pin points all of the help and gives exact products and places to use for help. She has done her research.
    After all, 60 is the new 40 and we plan to fight aging!!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 15, 2009

    I Feel Better!

    My neighbor received this book as a gift. After I browsed it, I went out and bought it for myself. After reading through it, I bought it for two friends. If you are a "boomer" then this book has a lot of relevant information, particularly if you've become a "I don't really care" slacker. It doesn't cost any money to make some of the suggested changes (makeup, wardrobe). I love this book! Very timely, and it's one I will reference more than a few times over the next couple of years. If you think you look old, buy it.....

    1 out of 1 people found this review helpful.

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